Marketing Tips

Busy few weeks for ebtm, expansion on the cards and full client commitment
14.02.2014

Elaine Ball, EBTM’s CEO has had a busy few weeks, starting with the Mining Indaba Conference in Cape Town, South Africa, from 3rd to 6th February then closely followed by the ISEE Blasting Conference in Denver, Co, USA from 9th to 12th February. Attending the Mining Indaba Conference on behalf of Moore Equipment Sales (MES) LLC […]

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EBTM have hectic few weeks with Mining Indaba Conference, South Africa
21.01.2014

ebtm have a hectic few weeks with the Mining Indaba Conference in Cape Town, representing MES. We will be meeting mining companies to talk about the benefits of Satellite Communications and promoting Apparel. MES are the main importers for Tru-SPEC clothing, Thuraya and InmarsatSatellite Communications equipment into Africa. PLUS meeting up with WipWare‘s African dealer, […]

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Challenging the way you do things, its all about change.
18.12.2013

By elaine ball, ceo, ebtm Challenging the way you do things, its all about change. Change is hard.  Business is becoming more and more challenging.  Company directors have to think differently in order to grow their businesses.  This is no exception to marketing and what I mean by marketing is the way you ‘market’ yourself.  […]

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International entrepreneur gets ball rolling for marketing global technical businesses
21.11.2013

A NEW full-service technical marketing business to help global manufacturers expand and increase exports has been launched by a Yorkshire entrepreneur. Former laser measurement technology entrepreneur, Elaine Ball, a chartered marketer and member of the Chartered Institute of Marketing, has launched Elaine Ball Technical Marketing to support the UK’s technical manufacturing sector as part of […]

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Sales follow-up, friend or foe?
09.10.2013

By Elaine Ball Sales follow-up, your friend or foe? With the dawn of Intergeo here and the hustle & bustle of the exhibitors getting ready for another year of excitement, a more serious note is on the horizon for the dozens of geoinformation companies wishing to entice new customers to grow their sales. “Sales follow-up” […]

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Exciting to be helping out at the MAPPS Conference in Washington
09.10.2013

Harrogate, UK, October 9th – Elaine Ball Technical Marketing (EBTM) Ltd is heading over the waters to attend the MAPPS Conference being held on November 13 & 14th in Alexandria, VA, USA. For those who are not aware of MAPPS, it is an association of photogrammetry, mapping and geospatial firms.  This year’s conference is dedicated […]

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Learning the sales game?
26.09.2013

By Elaine Ball Learning the sales game.  You either have it or you don’t?  This was the topic of conversation at last weeks training session given by sales gurus Huthwaite International at the Radisson near London’s Heathrow T5. Being in the world of Geomatics and selling technical type products or services to other technical type […]

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Would like to EXPORT? Not sure where to start!
28.08.2013

By Elaine Ball Would like to export, but don’t know where to begin? As a business owner, director or marketer, its sometimes very daunting the thought of exporting your beloved product.  However it doesn’t have to be.  Here are 6 key things to check out! 1). Join a group on LinkedIn Yes its that’s easy!  […]

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Business leaders of tomorrow don’t know a world without mobile
23.08.2013

by Elaine Ball The old PC will be non-existent by 2020 as more and more technical savvy kids adopt the mobile way.  Just think about this:  the next ‘generation social natives’ don’t know a world without the Internet!  They don’t know a world without a mobile phone! “think about it”  Google have announced that mobile […]

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Blogs galore
15.08.2013

Elaine Ball Technical Marketing (EBTM) Ltd has set up a dedicated blog area focused on talking and challenging the latest marketing think. The blog is also dedicated to industry, so readers understand and can relate to the information provided. One of the key ingredients for a successful social media strategy is integration and you will […]

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I am a survey company, why do I need Facebook?
15.08.2013

By Elaine Ball The survey industry is transforming yet again with the hype about drones or should I say UAVs.  Michael Maes of @Trimble Survey (a survey company) commented, “drones are a dirty word”.  He prefers the term UAS (unmanned aerial system). So, what’s the connection with “I am a survey company, why do I need Facebook?” […]

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Surveying from the air by remote control vs marketing in a different light
08.08.2013

Surveying from the air by remote control vs marketing in a different light   By Elaine Ball, CEO of Elaine Ball Technical Marketing (EBTM) Ltd The latest buz around the surveying industry is drones (UAV or Unmanned aerial vehicles).  What does that mean?  Well, flying machines, which scan the ground from the sky by remote […]

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