Your search rankings will be affected if your website is not mobile friendly


To make all EBTM clients aware, Google have released a statement

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices”  Google Webmaster Central Blog

If your website is not ‘mobile’ user friendly, it will have an impact on the ‘search results’ reducing the chance of your website being found.

Google - Mobile Friendly Websites

How can you tell if your website is mobile friendly or not? CLICK HERE

When using mobile:

  1. Does your website ‘re-size’ easily?
  2. Does your website have a defined view part?  Ie. does it re-shape into different sizes as you shrink the screen?
  3. How close are the buttons when your screen has shrunk?  If too close, its not user friendly.
  4. Is the site visually appealing and has motion?

Mobile use is usually part of the journey.  1st steps are taken on desktop and 2nd via mobile to check, clarify etc.

So, what does this mean to you?

  1. Firstly, if you do not act you will see a reduction in visits to your site over the coming months
  2. The number of visitors by mobile devices will grow

For further information and how EBTMarketing can help, call Elaine today on +447825517850 or SKYPE elaine_ebtm or email:

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Elaine Ball Technical Marketing (EBTM) Ltd is a professional and devoted International Technical Marketing Consultancy, specialising in helping B2B companies grow and become profitable through focused strategic marketing, business development, marketing planning and marketing implementation.

With over 30 years collective experience, EBTM expertise’s lie within the Geospatial, Laser Scanning, Survey, Mobile Mapping, Oil & Gas, Offshore, DP, Dynamic Positioning, UAV, Mining and Quarry sectors.

EBTM simplifies the marketing process, we remove marketing jargon and replace it with easy to understand terms, which in turn nurtures learning, understanding and success.

EBTM have 2 divisions: Marketing Consultancy and Marketing & Business Development Training.

The Marketing Consultancy arm of EBTM is split into 2 sections: 1). Strategy day work (focused on ‘where to go’): facilitation and development.  2). Marketing planning (taking the strategy and turning it into a marketing plan) 3). Marketing Implementation; actually doing the execution.  Being your marketing department.

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