Marketing Tips

International entrepreneur gets ball rolling for marketing global technical businesses
21.11.2013

A NEW full-service technical marketing business to help global manufacturers expand and increase exports has been launched by a Yorkshire entrepreneur. Former laser measurement technology entrepreneur, Elaine Ball, a chartered marketer and member of the Chartered Institute of Marketing, has launched Elaine Ball Technical Marketing to support the UK’s technical manufacturing sector as part of […]

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Sales follow-up, friend or foe?
09.10.2013

By Elaine Ball Sales follow-up, your friend or foe? With the dawn of Intergeo here and the hustle & bustle of the exhibitors getting ready for another year of excitement, a more serious note is on the horizon for the dozens of geoinformation companies wishing to entice new customers to grow their sales. “Sales follow-up” […]

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Exciting to be helping out at the MAPPS Conference in Washington
09.10.2013

Harrogate, UK, October 9th – Elaine Ball Technical Marketing (EBTM) Ltd is heading over the waters to attend the MAPPS Conference being held on November 13 & 14th in Alexandria, VA, USA. For those who are not aware of MAPPS, it is an association of photogrammetry, mapping and geospatial firms.  This year’s conference is dedicated […]

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Learning the sales game?
26.09.2013

By Elaine Ball Learning the sales game.  You either have it or you don’t?  This was the topic of conversation at last weeks training session given by sales gurus Huthwaite International at the Radisson near London’s Heathrow T5. Being in the world of Geomatics and selling technical type products or services to other technical type […]

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Would like to EXPORT? Not sure where to start!
28.08.2013

By Elaine Ball Would like to export, but don’t know where to begin? As a business owner, director or marketer, its sometimes very daunting the thought of exporting your beloved product.  However it doesn’t have to be.  Here are 6 key things to check out! 1). Join a group on LinkedIn Yes its that’s easy!  […]

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Business leaders of tomorrow don’t know a world without mobile
23.08.2013

by Elaine Ball The old PC will be non-existent by 2020 as more and more technical savvy kids adopt the mobile way.  Just think about this:  the next ‘generation social natives’ don’t know a world without the Internet!  They don’t know a world without a mobile phone! “think about it”  Google have announced that mobile […]

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Blogs galore
15.08.2013

Elaine Ball Technical Marketing (EBTM) Ltd has set up a dedicated blog area focused on talking and challenging the latest marketing think. The blog is also dedicated to industry, so readers understand and can relate to the information provided. One of the key ingredients for a successful social media strategy is integration and you will […]

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I am a survey company, why do I need Facebook?
15.08.2013

By Elaine Ball The survey industry is transforming yet again with the hype about drones or should I say UAVs.  Michael Maes of @Trimble Survey (a survey company) commented, “drones are a dirty word”.  He prefers the term UAS (unmanned aerial system). So, what’s the connection with “I am a survey company, why do I need Facebook?” […]

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Surveying from the air by remote control vs marketing in a different light
08.08.2013

Surveying from the air by remote control vs marketing in a different light   By Elaine Ball, CEO of Elaine Ball Technical Marketing (EBTM) Ltd The latest buz around the surveying industry is drones (UAV or Unmanned aerial vehicles).  What does that mean?  Well, flying machines, which scan the ground from the sky by remote […]

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B2B International Marketing at your fingertips, EBTM’s website is now LIVE!
06.08.2013

**NEWS** By Elaine Ball Need specific, to the point information on HOW to improve your marketing?  Need advice on international markets?  Need support in implementing a marketing and Sales strategy? Check out www.elaineball.co.uk, we have gone LIVE!! Elaine Ball Technical Marketing (EBTM) Ltd is a full-service B2B marketing consultancy with international experience providing expert knowledge […]

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Elaine Ball Technical Marketing – EBTM – Website is now LIVE
02.08.2013

Need specific, to the point information on HOW to improve your marketing?  Need advice on international markets?  Need support in implementing a marketing and Sales strategy? Check out www.elaineball.co.uk, we have gone LIVE!! Elaine Ball Technical Marketing (EBTM) Ltd is a full-service B2B marketing consultancy with international experience providing expert knowledge in marketing your business.  With […]

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NO MORE dross!  Bring on the UK thought leaders in B2B Marketing!
25.07.2013

By Elaine Ball This is not a plug at anyone!  BUT…. I’m now long enough in the tooth to release I know quite a bit about marketing!  I’ve grown up through the sales and marketing pipeline and headed up a laser manufacturing business that exported 95% of its products.  I’ve tested the water in lots […]

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