Category: Social Media

Diary of a Geospatial Marketer: Content Planning
20.04.2018

April 20th 2018 SOMETHING BIG IS HAPPENING! It involves National Society of Professional Surveyors (NSPS) but you will have to wait! We’ve purchased a new camera! Today we’re shooting this VLOG on the Canon EOS 750, it’s taken some getting used to but we love it so far. This week Elaine talks about the importance of […]

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Diary of a Geospatial Marketer: The Snow Report
13.04.2018

Hello from Chamonix, Elaine takes a quick break whilst snowboarding down the slopes in France to film this week’s VLOG. We ask what challenges you from a geospatial marketing perspective? Let us know what your challenges are and perhaps we can help you solve them. Find out about the latest book recommendations featuring Ann Handley’s “Everybody Writes.” We reveal […]

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Diary of a Geospatial Marketer: The “sexy” bit of feature extraction
10.04.2018

We’ve been fighting the incredible amount of snow here in the Yorkshire Dales over Easter, battling our way to the post office to get the latest “Get Kids Into Survey” posters out the door. The brand awareness for sponsoring this great poster has gone through the roof! We’re delighted to have recently added TopoDOT’s sponsored dog, […]

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Introducing the Content Marketing World Conference
30.03.2018

In this latest VLOG find out all about the amazing Content Marketing World Conference and how we can get you special discounts, and great hotel deals for this must attend event. If you are a geospatial marketer, surveyor and/or director this is the ultimate marketing conference that you need to go to. Find out more […]

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Marketing Articles NOT to FORGET!
05.12.2017

  Marketing Articles not to forget A GROWING list of great articles.  I come across some amazing reads… and while I post a lot of these on our dedicated Geospatial Sales & Marketing Support Group on LinkedIn I’ve decided to add them to this page….   So keep you eye ball’s peeled….     Strategy & Marketing […]

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Top 3 Explosive Marketing Tips for Geospatial Equipment Start-Ups
20.10.2017

  You’ve taken the plunge into starting your own business; all those tales of overnight success stories and raking in the big bucks are flying around your head. It’s great to dream big, right? But annoyingly, the ‘build it and they will come’ theory just isn’t always true. Marketing your business is essential to get […]

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What’s This SEO Malarkey REALLY About?
12.04.2017

    What’s This SEO Malarkey REALLY About?   You know that sinking feeling when you dash into your local supermarket to pick something up in a hurry, and they’ve changed everything around? All you can think is: great, all I need is a carton of milk and a tin of cat food, but now […]

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Don’t Even Think About Online Advertising Before You’ve Read THIS
19.10.2016

  Online advertising has come a long, long way in recent years. Retargeted advertising means that you can hone in on precisely the customers you want to talk to, and ensure you don’t waste time and money on scattergunning inappropriate leads. A wealth of analytics tools means you can figure out exactly what works – […]

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5 Social Media Bloggers Every Geospatial Company Should Follow
04.10.2016

  Are you secretly suspicious of social media?   Feel like geospatial doesn’t lend itself to the digital space? Can’t see your clients warming to your attempts to reach out online? These 5 thought-leading bloggers are about to change your mind.     Viveka Von Rosen   Who is She? A huge influence on B2B […]

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Improving sales leads
19.08.2016

How to improve sales leads Short video from Elaine on how to improve sales leads.  Selling total stations?  Visualisation software?  Survey service?  Laser Scanners?  Stuff for the Geospatial Industry?  Watch this series by our founder and CEO Elaine Ball on how to improve sales.   [ctt template=”4″ link=”S63qr” via=”yes” ]To improve sales leads; 1st focus on […]

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Part 3 What is content and why is content important for lead generation?
21.04.2016

  This is Part 3 of Lead Generation What is content and why is content important for lead generation? Part 1 – How do I get more sales leads from my website Part 2 – How does Social Media work in getting sales leads?   Overview Wow… this is like opening a can of worms! […]

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Part 2 How does social media work in getting sales leads?
06.04.2016

  This is Part 2 of Lead Generation | how does social media work in getting sales leads? Click here for part 1 – How do I get more sales leads from my website?   Ok dudes and dudets, you can’t just launch your website and hope people will find you! You can’t just rely on […]

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