Category: For Surveyors

3 things you can do to improve your marketing as a Surveyor 👇
16.03.2022

✅ Focus on a niche (a segment of the market). For example don’t just say we do “laser scanning” or “boundary surveys”, focus on the specific areas like “Engineering firms who outsource Surveying” or “River Surveyors” like Storm Geomatics Limited who specialise on a particular segment of the surveying market. The more focused you are, […]

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I was skeptical about hiring a consultant! Read my story…..
15.02.2022

Even I Elaine Ball was skeptical about hiring a consultant! “Anyone who promises to change your Geospatial business by taking your hard earned dosh is worthy of close attention, even if I say so myself” Elaine Ball I’m naturally open minded to most things but the older I get the more skeptical I become!?! Is […]

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Go For A Goal + Miss It – BUT Keep Progressing Towards It!
18.11.2021

Hey Friend, This morning I headed to the farm to feed my wooly beasts (if you’re new here…I promise you’ve not signed up to the wrong newsletter. Stick with me). When I’m not supporting surveyors and geospatial experts in marketing, I’m basically running Noah’s Ark (‘Ball’s Ark’ doesn’t quite have the same right to it, […]

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If THESE 4️⃣ Surveyors Walked Into A Bar…
20.08.2021

If an Innovator, Disrupter, Landman and Under-Dog walked into a bar… what would you get? Well, Geospatialers, you’d get some of the most exciting and forward-thinking surveyors & businesses in the online space right now! ⬇️ Take a look at 4 businesses we LOVE to follow…   The Innovator Microdrones (@microdrones_uas) are a BIG company […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #9
11.02.2021

Marketing tips from the farm! 11th February Icy Sheep Land (the Yorkshire Dales, England) Welcome to the 9th  edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life, and maybe horses or sheep! A big hello to Fatima, Arno and […]

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✨5 Simple Steps for Creating a Geospatial Marketing Plan! ✨
20.01.2021

Here are 5 Simple Steps for Creating a Geospatial Marketing Plan that works for you! 1.Set a goal for your marketing Example: to grow sales by 20% in the Construction market to $1m USD. The trick is FOCUS! 📋 You need a goal in order to know where you are going and what it looks like […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #3
19.11.2020

19th November 2020 Sheep Land (the Yorkshire Dales, England)   Welcome to the third edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A special non-contact high five to Mark, William, Bert and Steven. THANK YOU for being here. […]

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Brand Awareness for Surveyors
26.07.2020

How to build a Geospatial Brand that gets you leads – welcome to the onboarding review! Brand Awareness for Surveyors Part 1 (Module 2) Hello Surveyors and Geospatialers.  Thank you for clicking through from Instagram – I’m pleased you are here!  If you found us via the website; “well hello there, I’m pleased you found me!” Welcome […]

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Understanding Your Website Stats
10.07.2020

Tracking how effective your digital marketing efforts are for your geospatial business really boils down to being able track the performance metrics across all of your digital channels. When the data is integrated and flowing from each of your channels, it gives you necessary information to look for trends, see how people are interacting with […]

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Diary of a Geospatial Marketer: Smart Cities Poster Edition
01.06.2018

Hello everyone! In this week’s VLOG we are delighted to announce the release of our new Get Kids Into Survey poster, Smart Cities! Our new poster has a lot more detail and brand new characters such as Draeko the Dragon sponsored by Leica, our duelling cowboys Phil-Fedor from Bowman Consulting and Robert Martin from NEI GPS as […]

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Diary of a Geospatial Marketer: The Florida Trip Part 2
30.05.2018

Hey everyone, Welcome to part two of my Florida trip VLOG. I check in two days just before the TUC 2018 conference in Orlando Florida where the guys were busy packing boxes and finalising presentations. With 211 attendees this year we were in for a busy time at the conference with lots of technical sessions […]

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Diary of a Geospatial Marketer: Florida Trip 2018
30.05.2018

Hello everyone, It’s been a busy time here at EBTM, with a recent trip to Florida for the the TUC 2018 conference. As some of you know I do a weekly VLOG on what EBTM gets up to in the Geospatial Marketing Industry. I am literally two weeks behind on this TopoDOT User Conference (#TUC18) VLOG […]

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