Category: Websites

Understanding Your Website Stats
10.07.2020

Tracking how effective your digital marketing efforts are for your geospatial business really boils down to being able track the performance metrics across all of your digital channels. When the data is integrated and flowing from each of your channels, it gives you necessary information to look for trends, see how people are interacting with […]

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Marketing Articles NOT to FORGET!
05.12.2017

  Marketing Articles not to forget A GROWING list of great articles.  I come across some amazing reads… and while I post a lot of these on our dedicated Geospatial Sales & Marketing Support Group on LinkedIn I’ve decided to add them to this page….   So keep you eye ball’s peeled….     Strategy & Marketing […]

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How to Turn Your Website into a Lean, Mean, Converting Machine
01.11.2017

What company isn’t looking to turn a profit? Yep, no doubt about it; these days the geospatial industry is a hot-mess of companies all searching for the holy grail…real life paying customers. But so many people don’t invest in one crucial revenue source: the humble website. Yes you know who you are!!  Sure, you can […]

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Part 1 How do I get more Sales Leads from my website?
04.04.2016

  Part 1 How do I get more sales leads from my website? How to generate more visitors, which should lead to sales leads……   Ok Geospatial Marketers, let’s take a step back! First things first, what are you currently doing that brings in sales leads now (that works?) and what doesn’t work for you? […]

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10 top tips for getting customers to come to you!
08.04.2015

Website Content During my trip to Social Media Marketing World in San Diego last week, Mark Schaefer, one of the worlds top Marketing Gurus has done some extensive research on content generation.  He has predicted that the Internet is set to grow by over 500% by 2020.  Oh boy! So, for example; if we are […]

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B2B International Marketing at your fingertips, EBTM’s website is now LIVE!
06.08.2013

**NEWS** By Elaine Ball Need specific, to the point information on HOW to improve your marketing?  Need advice on international markets?  Need support in implementing a marketing and Sales strategy? Check out www.elaineball.co.uk, we have gone LIVE!! Elaine Ball Technical Marketing (EBTM) Ltd is a full-service B2B marketing consultancy with international experience providing expert knowledge […]

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The corporate website?  The key to B2B companies?  The slicker the better??? Or is it?
13.07.2013

Remember not that long ago, text heavy websites that did not ‘ooozz’ creativity but provided the reader with as much information as possible.   The objective TO INFORM? Now…. fast forward to 2013 and beyond.  The corporate website MUST stay ahead of the creativity spiral! Or should it?  Let me come back to that point. The website is your hub!  […]

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OMG my product is great but I’ve hired idiots!
02.07.2013

This is a rather touchy subject and quite controversial but its also a very important subject.  You may have a great product and service.  The marketing is right, you’re getting the leads, you’re slowing (and I mean slowly) growing but that’s it. Have you looked at your people?  Do they get on? Are they happy? Are they the right […]

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