Category: Content Marketing

Should Surveyors Publish their Prices?
11.04.2022

Synopsis  There is a fear if one publishes prices on their Survey Business website, it will be a race to the bottom.  Disaster will strike, you will lose your business, your livelihood and your bread and butter.  This is an article to highlight the very subject, dissect it and stick it back together.  I have […]

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Should I consider outsourcing Marketing for my Geospatial or Survey Business?
03.04.2022

Should I consider Outsourcing Marketing? Here are the MAIN areas you should not overlook when considering outsourcing marketing (your client engine) This is for Geospaital Businesses who sell data, processing, tools and technology and for Survey businesses providing a service Outsourcing as defined by Jonathan Web at Forbes Magazine “is about moving internal operations to a […]

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💀 “Don’t build your content house on rented land” 💀 Joe Pulizzi
18.03.2022

Ironic ah! But it is as simple as that.     Here is why   💀Platforms like LinkedIn like you to stay on LI and are therefore tweaking and changing things so you stay put.  You used to export your contact list but that disappeared a few years ago now 💀 Remember Google +?  Google what?  […]

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4 key lists you should be building for your Survey or Geo Equipment Business👇 and why!
17.03.2022

1️⃣ Customer List – those who have purchased from you already. Goes without saying but this is your gold 🏆mine for further💰, references and depth. This person is worth so much to you! 2️⃣ Build your Sales Pipeline.  Those prospects who have signed up for a demo, a call or trial etc.  By building this […]

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Content Marketing 101 for Geospatialers
13.01.2022

Is content marketing a smart move for your geospatial business?  Content marketing can increase awareness, interest, and consideration from your company’s ideal customers or clients without breaking the bank. It’s also a great way to stand out from the competition and give your audience the information they need to confidently choose your business. Getting started […]

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Marketing Planning Tips For 2022 ✨
03.01.2022

Hey Friend, 2022 planning got you feeling like this guy? ➡️🤯 We’ve all been there, Geospatialers. When it comes to nailing your marketing plan for the year, looking at a blank page is equal parts intimidating and inspiring. Maybe you’re racking your brains for ideas…but coming up with zilch. Maybe your head is fizzing with […]

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NAIL your lead gen with email marketing 📩
09.09.2021

NAIL your lead gen with email marketing 📩 When it comes to making your mark as a surveyor, your accuracy and dependability are your superpowers 🦸‍♂️ But many companies in the geo-spatial space struggle to effectively communicate their expertise, reliability and passion. Sure, there’s technical knowledge in abundance…but without the right marketing know-how, it won’t […]

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Would YOU Read Your Emails?
27.07.2021

If you sent your emails out to YOU – would you read them?    (hint: if you don’t immediately answer YES… your emails are not good enough, and you need to read this email!)    Look, I’ll spare you the fluff.   Here are FIVE ⭐ incredibly ⭐ easy hacks that level up your email […]

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50 Inspiring Marketing Tips from Geospatial Rockstars
27.03.2021

What do people really think about geospatial marketing?  Let’s find out! (Updated 27th March 2021) But more importantly, why do they care about it?     It’s a total no-brainer for me. I totally live and breath marketing and geospatial (and totally unrelatedly, horses). But with a Dad whose passion is geospatial and innovation, you […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #10
25.02.2021

Getting your ducks in a row 25th February Warming up Sheep Land (the Yorkshire Dales, England) Welcome to the 10th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A big hello to Charlie, Elizabeth, Ahmed and Holly. Welcome […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #9
11.02.2021

Marketing tips from the farm! 11th February Icy Sheep Land (the Yorkshire Dales, England) Welcome to the 9th  edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life, and maybe horses or sheep! A big hello to Fatima, Arno and […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #8
28.01.2021

Balancing your Geospatial Life 28th January Snowy Sheep Land (the Yorkshire Dales, England) Welcome to the 8th  edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life, and maybe horses! A big hello to Petra, Stella and Caio. Welcome to […]

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