Category: Marketing

Content Marketing 101 for Geospatialers
13.01.2022

Is content marketing a smart move for your geospatial business?  Content marketing can increase awareness, interest, and consideration from your company’s ideal customers or clients without breaking the bank. It’s also a great way to stand out from the competition and give your audience the information they need to confidently choose your business. Getting started […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #8
28.01.2021

Balancing your Geospatial Life 28th January Snowy Sheep Land (the Yorkshire Dales, England) Welcome to the 8th  edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life, and maybe horses! A big hello to Petra, Stella and Caio. Welcome to […]

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✨5 Simple Steps for Creating a Geospatial Marketing Plan! ✨
20.01.2021

Here are 5 Simple Steps for Creating a Geospatial Marketing Plan that works for you! 1.Set a goal for your marketing Example: to grow sales by 20% in the Construction market to $1m USD. The trick is FOCUS! 📋 You need a goal in order to know where you are going and what it looks like […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #7
14.01.2021

Getting past the pandemic 14th January 2021 Sheep Land (the Yorkshire Dales, England) Welcome to the 7th  edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A special non-contact high five to Lauren and Balaraman. Welcome to my world. […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #6
31.12.2020

31st December 2020 Sheep Land (the Yorkshire Dales, England)   Welcome to the 6th  edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A special non-contact high five to Danila and John. I appreciate you! If this email was […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #5
17.12.2020

Elly Ball, Elaine Ball and Emily Monsen at Content Marketing World 2019 Hi Friend, Happy holidays to all and a very merry Christmas to those who follow Santa Claus! I hope you’ve all written your Dear Santa letters and put them up the chimney (if you have one!). We closed the doors for registering for […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #4
03.12.2020

3rd December 2020 Sheep Dog Land (the Yorkshire Dales, England) Welcome to the 4th issue of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life!  If this email was forwarded to you but you’d like your own in future, just sign […]

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Geospatial Marketing Academy Email Newsletter #2
16.11.2020

5th November 2020 Sheep Land (can you spot the sheep behind my garden office?)  Dear Friend, Here’s my second monthly Geospatial Marketer Newsletter, a monthly newsletter from me, Elaine Ball, on all the stuff that matters in geospatial marketing. A warm welcome to Peta, Kelly, Natassja, Jamie and Amalia! I hope you find this insightful […]

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Understanding Your Website Stats
10.07.2020

Tracking how effective your digital marketing efforts are for your geospatial business really boils down to being able track the performance metrics across all of your digital channels. When the data is integrated and flowing from each of your channels, it gives you necessary information to look for trends, see how people are interacting with […]

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GetKidsIntoSurvey releases latest poster in campaign to get children excited about careers in surveying!
14.06.2018

  Harrogate (UK), 14 June 2018 – Elaine Ball Technical Marketing, backed by a group of corporate geospatial sponsors, has released the third in a series of GetKidsIntoSurvey posters designed to help businesses and educationalists encourage more children and young people to take up surveying as a career. The campaign takes a strategic, long-term approach […]

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Diary of a Geospatial Marketer: Smart Cities Poster Edition
01.06.2018

Hello everyone! In this week’s VLOG we are delighted to announce the release of our new Get Kids Into Survey poster, Smart Cities! Our new poster has a lot more detail and brand new characters such as Draeko the Dragon sponsored by Leica, our duelling cowboys Phil-Fedor from Bowman Consulting and Robert Martin from NEI GPS as […]

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Diary of a Geospatial Marketer: Florida Trip 2018
30.05.2018

Hello everyone, It’s been a busy time here at EBTM, with a recent trip to Florida for the the TUC 2018 conference. As some of you know I do a weekly VLOG on what EBTM gets up to in the Geospatial Marketing Industry. I am literally two weeks behind on this TopoDOT User Conference (#TUC18) VLOG […]

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