Well i’ve just landed in Yorkshire after a 6hrs journey from Aberdeen…. I took some advice last night from @jeffbullas the guru in Social Media. He recommended some books to read so I downloaded The Element by Ken Robinson. Since I had such a long journey I thought I would digest some new information. Wow! How […]
“Marketing is strength, determination & passion” Elaine Ball
Marketing has evolved over the years and B2C organisations esp FMCG know how IMPORTANT marketing is and what marketing is. (What i mean by FMCG (Fast Moving Consumer Goods) is groceries, games, toiletries etc.) Unfortunately B2B/ Technical organisation don’t. Now i’m being very ‘general’ here as there are some great B2B companies out there with […]
So where do i begin when it comes to sorting out WHO i sell to and HOW I go about doing it? You are a small design house specialising in designing and manufacturing a sensor for detecting vehicles. You are the owner and CEO with a passion and dream to get your product into the […]
What really matters in B2B selling! Great article by Steven Woods on What really matters in B2B selling. Check out this link.
What motivates us? This is fantastic! I’m highly visual so this was right up my street. Check out this link on What Motivates us!
Why Technology Marketing is different!. Nice (but long) slide show shown on SlideShare on Why Technology Marketing is different. This slideshow looks at why your marketing has to be specific in order for you to succeed. Check it out and let me know what you think.
Networking sites? Confused? Don’t be! This blog is very interesting and gave me lots to think about.
This is a question which is hard to answer with many companies. I’m going to run over the basics for starting off. This can be used in a group or on your own. Ok…… lets keep this simple: 1. Get your hands on a large piece of paper. Write Your company name in the middle and draw […]