An educational hub for geospatial professionals made up of the four key Elaine Ball Ltd. ventures
Training Courses
Online platform of self-study sales and marketing training courses
Consultancy Services
1:1 consultancy sessions with Elaine for tailored support
Full Marketing Execution
Bespoke marketing strategy and everything done for you
Get Kids into Survey
Resources to inspire all budding young Geospatialers
The geospatial landscape is populated with masters of the technical craft; experts in the art of surveying, specialists in the technology required. But many of them are losing money, missing opportunities and sacrificing their future success due to lack of time, resource, capacity and skills in another highly skilled function of the successful geospatial business; marketing and sales strategy.
And if they do achieve the longevity they seek, who will fill their muddy boots in years to come? A global shortage of new blood in the field of surveying poses the question; how do we get fresh, young, inspired minds into the hard hats of tomorrow?
Enter The Academy – the central home for all the training and guidance that’s levelling up the geospatial industry as a whole – from the current pros to the next generation of surveyors.
Elaine Ball, our CEO started her career as Marketing Manager at Measurement Devices Ltd (MDL), the family business in 1998.
Surrounded by innovation and the development of new technology for the sector, Elaine accrued over 25 years of international sales and marketing experience in laser measurement tools. She has worked with everyone from surveyors to resellers across the globe, learning the quirks and niche demands of the industry from every perspective. And it’s that vast experience that she brings to Elaine Ball Ltd and The Academy.
During her time at MDL, she struggled to hire in the skills that were needed to successfully grow a geospatial business – and that’s how The Academy was born; because sometimes, if you want something done right, you have to create it yourself!
Want to pick her brains as to which Academy option would best serve your business?
For people who want the blueprint…
We deliver business, sales and marketing training through our dedicated learning platform, with self-study online resources for businesses who want to learn our tried and tested strategies.
Need to understand how our Training Courses could benefit YOU? Select the avatar profile that most aligns with your current role. Or, read on for a top level overview.
Owner – Survey Company
Operations/Administrator – Survey Company
Director – Equipment Reseller
Marketing Manager – Equipment Reseller
Owner/Surveyor – Sole Trader
They offer you a step-by-step system to help you:
The Academy houses all our industry-specific curriculum including GMA (Marketing), GSA (Sales), Buyer Personas and Bonus Materials (LinkedIn, Sales by Paul Reilly and SEO by Tim Kitchen) in a self-study video-based learning environment. All of the learning is contextualised for geospatial businesses, because we get it!
We’re geospatial to the core. With 30+ years of experience in the measurement field, Elaine Ball and her powerhouse team understand the challenges you face, the tools you use, and the goals you’re striving for. This isn’t generic advice – it’s practical, industry-specific expertise from people who get you.
Our training course content is constantly evolving as we add new content – and you can have access to it all!
Sign up to get access to an awesome case study video that brings The Academy training courses to life; real life, real results.
Let’s talk it through!