Category: B2B Marketing

Should Surveyors Publish their Prices?
11.04.2022

Synopsis  There is a fear if one publishes prices on their Survey Business website, it will be a race to the bottom.  Disaster will strike, you will lose your business, your livelihood and your bread and butter.  This is an article to highlight the very subject, dissect it and stick it back together.  I have […]

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💀 “Don’t build your content house on rented land” 💀 Joe Pulizzi
18.03.2022

Ironic ah! But it is as simple as that.     Here is why   💀Platforms like LinkedIn like you to stay on LI and are therefore tweaking and changing things so you stay put.  You used to export your contact list but that disappeared a few years ago now 💀 Remember Google +?  Google what?  […]

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4 key lists you should be building for your Survey or Geo Equipment Business👇 and why!
17.03.2022

1️⃣ Customer List – those who have purchased from you already. Goes without saying but this is your gold 🏆mine for further💰, references and depth. This person is worth so much to you! 2️⃣ Build your Sales Pipeline.  Those prospects who have signed up for a demo, a call or trial etc.  By building this […]

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3 things you can do to improve your marketing as a Surveyor 👇
16.03.2022

✅ Focus on a niche (a segment of the market). For example don’t just say we do “laser scanning” or “boundary surveys”, focus on the specific areas like “Engineering firms who outsource Surveying” or “River Surveyors” like Storm Geomatics Limited who specialise on a particular segment of the surveying market. The more focused you are, […]

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I was skeptical about hiring a consultant! Read my story…..
15.02.2022

Even I Elaine Ball was skeptical about hiring a consultant! “Anyone who promises to change your Geospatial business by taking your hard earned dosh is worthy of close attention, even if I say so myself” Elaine Ball I’m naturally open minded to most things but the older I get the more skeptical I become!?! Is […]

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Go For A Goal + Miss It – BUT Keep Progressing Towards It!
18.11.2021

Hey Friend, This morning I headed to the farm to feed my wooly beasts (if you’re new here…I promise you’ve not signed up to the wrong newsletter. Stick with me). When I’m not supporting surveyors and geospatial experts in marketing, I’m basically running Noah’s Ark (‘Ball’s Ark’ doesn’t quite have the same right to it, […]

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NAIL your lead gen with email marketing 📩
09.09.2021

NAIL your lead gen with email marketing 📩 When it comes to making your mark as a surveyor, your accuracy and dependability are your superpowers 🦸‍♂️ But many companies in the geo-spatial space struggle to effectively communicate their expertise, reliability and passion. Sure, there’s technical knowledge in abundance…but without the right marketing know-how, it won’t […]

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If THESE 4️⃣ Surveyors Walked Into A Bar…
20.08.2021

If an Innovator, Disrupter, Landman and Under-Dog walked into a bar… what would you get? Well, Geospatialers, you’d get some of the most exciting and forward-thinking surveyors & businesses in the online space right now! ⬇️ Take a look at 4 businesses we LOVE to follow…   The Innovator Microdrones (@microdrones_uas) are a BIG company […]

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Would YOU Read Your Emails?
27.07.2021

If you sent your emails out to YOU – would you read them?    (hint: if you don’t immediately answer YES… your emails are not good enough, and you need to read this email!)    Look, I’ll spare you the fluff.   Here are FIVE ⭐ incredibly ⭐ easy hacks that level up your email […]

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50 Inspiring Marketing Tips from Geospatial Rockstars
27.03.2021

What do people really think about geospatial marketing?  Let’s find out! (Updated 27th March 2021) But more importantly, why do they care about it?     It’s a total no-brainer for me. I totally live and breath marketing and geospatial (and totally unrelatedly, horses). But with a Dad whose passion is geospatial and innovation, you […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #10
25.02.2021

Getting your ducks in a row 25th February Warming up Sheep Land (the Yorkshire Dales, England) Welcome to the 10th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A big hello to Charlie, Elizabeth, Ahmed and Holly. Welcome […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #9
11.02.2021

Marketing tips from the farm! 11th February Icy Sheep Land (the Yorkshire Dales, England) Welcome to the 9th  edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life, and maybe horses or sheep! A big hello to Fatima, Arno and […]

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