Category: B2B Marketing

Understanding Your Website Stats
10.07.2020

Tracking how effective your digital marketing efforts are for your geospatial business really boils down to being able track the performance metrics across all of your digital channels. When the data is integrated and flowing from each of your channels, it gives you necessary information to look for trends, see how people are interacting with […]

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Diary of a Geospatial Marketer: Smart Cities Poster Edition
01.06.2018

Hello everyone! In this week’s VLOG we are delighted to announce the release of our new Get Kids Into Survey poster, Smart Cities! Our new poster has a lot more detail and brand new characters such as Draeko the Dragon sponsored by Leica, our duelling cowboys Phil-Fedor from Bowman Consulting and Robert Martin from NEI GPS as […]

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Diary of a Geospatial Marketer: Florida Trip 2018
30.05.2018

Hello everyone, It’s been a busy time here at EBTM, with a recent trip to Florida for the the TUC 2018 conference. As some of you know I do a weekly VLOG on what EBTM gets up to in the Geospatial Marketing Industry. I am literally two weeks behind on this TopoDOT User Conference (#TUC18) VLOG […]

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Diary of a Geospatial Marketer: The GeoBusiness Edition
25.05.2018

What an awesome few days at GEO Business 2018, here is my round up from the event! Sending out a big thank you to Versha Carter Caroline Hobden and team for a brilliant show! #geospatial #Geobiz Elaine  

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Diary of a Geospatial Marketer: Smart Cities Revealed
26.04.2018

Hello everyone, This week we have BIG NEWS PEOPLE! The National Society of Professional Surveyors (NSPS) are onboard with #GetKidsintoSurvey. A huge thank you to Timothy Burch Trisha Milburn and team! Get the scoop on my up and coming talk at TUC, the TopoDOT user conference in Orlando next month where I will be delving into […]

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Diary of a Geospatial Marketer: Content Planning
20.04.2018

April 20th 2018 SOMETHING BIG IS HAPPENING! It involves National Society of Professional Surveyors (NSPS) but you will have to wait! We’ve purchased a new camera! Today we’re shooting this VLOG on the Canon EOS 750, it’s taken some getting used to but we love it so far. This week Elaine talks about the importance of […]

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Diary of a Geospatial Marketer: The “sexy” bit of feature extraction
10.04.2018

We’ve been fighting the incredible amount of snow here in the Yorkshire Dales over Easter, battling our way to the post office to get the latest “Get Kids Into Survey” posters out the door. The brand awareness for sponsoring this great poster has gone through the roof! We’re delighted to have recently added TopoDOT’s sponsored dog, […]

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Diary of a Geospatial Marketer 18th March 2018
30.03.2018

In our latest VLOG we talk about the, Get Kids into Survey campaign where we will be introducing the ALL NEW Smart Cities, the latest feature in our new poster which will go to production in time for the TopoDOT User Conference TUC! This time the poster will have new characters, including the TopoDOT sponsored dog, Piggle Wiggle. With more detail included […]

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Introducing the Content Marketing World Conference
30.03.2018

In this latest VLOG find out all about the amazing Content Marketing World Conference and how we can get you special discounts, and great hotel deals for this must attend event. If you are a geospatial marketer, surveyor and/or director this is the ultimate marketing conference that you need to go to. Find out more […]

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Marketing Articles NOT to FORGET!
05.12.2017

  Marketing Articles not to forget A GROWING list of great articles.  I come across some amazing reads… and while I post a lot of these on our dedicated Geospatial Sales & Marketing Support Group on LinkedIn I’ve decided to add them to this page….   So keep you eye ball’s peeled….     Strategy & Marketing […]

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Follow These 6 Steps to NAIL Your Sales Lead Generation
30.11.2017

Remember that time one of your clients bought a complete LiDAR remote sensing system on the spur of the moment? That’s right, they didn’t. BECAUSE NO ONE DOES THAT. Here in the geo-space, people think pretty damn carefully about the technology they’re going to invest in. It takes time to make a decision. A sales […]

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How to Market Your Geospatial Company on a Tiny Budget
27.11.2017

When I say “killer marketing campaign” what do you think of? Billboards? Magazine spreads? Halftime ads at the Superbowl?     If so, stop right there, because the only thing marketing like this will kill is your budget. Believe me, a really awesome marketing campaign is no longer about splashing as much cash as you […]

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