Marketing Tips

What is the difference between sales and marketing?
28.07.2022

The objective is to understand the difference between sales and marketing in order to grasp how working together will improve your sales revenue at a profit.    Audience: Owners of Survey Firms / Sales and Markeitng Managers of equipment sellers   Marketing and sales play a very important role within ANY business.  In a nutshell, they […]

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Recruitment 101 for Surveyors in 2022
23.06.2022

How to attract and recruit surveyors through your MARKETING! Supply & Demand Talent is a business priority for every business, not just within the Survey Profession. From start up survey firms to large companies and government organizations like HS2 (UK) looking to find over 400 Qualified Surveyors within the next 5 years!   Finding surveyors is […]

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What is The Geospatial Marketing Academy (GMA)?
22.04.2022

  What is The Geospatial Marketing Academy (GMA)?  How does it work? So you are intrigued to know a little more about GMA? To understand what The Geospatial Marketing Academy (GMA) actually is, how it works and how we support you through your journey to increase sales quickly by enhancing enquiry quality. Documented within this […]

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Should Surveyors Publish their Prices?
11.04.2022

Synopsis  There is a fear if one publishes prices on their Survey Business website, it will be a race to the bottom.  Disaster will strike, you will lose your business, your livelihood and your bread and butter.  This is an article to highlight the very subject, dissect it and stick it back together.  I have […]

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Should I consider outsourcing Marketing for my Geospatial or Survey Business?
03.04.2022

Should I consider Outsourcing Marketing? Here are the MAIN areas you should not overlook when considering outsourcing marketing (your client engine) This is for Geospaital Businesses who sell data, processing, tools and technology and for Survey businesses providing a service Outsourcing as defined by Jonathan Web at Forbes Magazine “is about moving internal operations to a […]

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💀 “Don’t build your content house on rented land” 💀 Joe Pulizzi
18.03.2022

Ironic ah! But it is as simple as that.     Here is why   💀Platforms like LinkedIn like you to stay on LI and are therefore tweaking and changing things so you stay put.  You used to export your contact list but that disappeared a few years ago now 💀 Remember Google +?  Google what?  […]

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4 key lists you should be building for your Survey or Geo Equipment Business👇 and why!
17.03.2022

1️⃣ Customer List – those who have purchased from you already. Goes without saying but this is your gold 🏆mine for further💰, references and depth. This person is worth so much to you! 2️⃣ Build your Sales Pipeline.  Those prospects who have signed up for a demo, a call or trial etc.  By building this […]

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3 things you can do to improve your marketing as a Surveyor 👇
16.03.2022

✅ Focus on a niche (a segment of the market). For example don’t just say we do “laser scanning” or “boundary surveys”, focus on the specific areas like “Engineering firms who outsource Surveying” or “River Surveyors” like Storm Geomatics Limited who specialise on a particular segment of the surveying market. The more focused you are, […]

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I was skeptical about hiring a consultant! Read my story…..
15.02.2022

Even I Elaine Ball was skeptical about hiring a consultant! “Anyone who promises to change your Geospatial business by taking your hard earned dosh is worthy of close attention, even if I say so myself” Elaine Ball I’m naturally open minded to most things but the older I get the more skeptical I become!?! Is […]

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Content Marketing 101 for Geospatialers
13.01.2022

Is content marketing a smart move for your geospatial business?  Content marketing can increase awareness, interest, and consideration from your company’s ideal customers or clients without breaking the bank. It’s also a great way to stand out from the competition and give your audience the information they need to confidently choose your business. Getting started […]

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Marketing Planning Tips For 2022 ✨
03.01.2022

Hey Friend, 2022 planning got you feeling like this guy? ➡️🤯 We’ve all been there, Geospatialers. When it comes to nailing your marketing plan for the year, looking at a blank page is equal parts intimidating and inspiring. Maybe you’re racking your brains for ideas…but coming up with zilch. Maybe your head is fizzing with […]

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Go For A Goal + Miss It – BUT Keep Progressing Towards It!
18.11.2021

Hey Friend, This morning I headed to the farm to feed my wooly beasts (if you’re new here…I promise you’ve not signed up to the wrong newsletter. Stick with me). When I’m not supporting surveyors and geospatial experts in marketing, I’m basically running Noah’s Ark (‘Ball’s Ark’ doesn’t quite have the same right to it, […]

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