Marketing Tips

Marketing Disasters
05.02.2024

Are you sabotaging your own business with terrible marketing? If you haven’t updated your website in the last decade or posted to LinkedIn in recent memory – you may be! Too many geospatial businesses undervalue marketing, dismissing it as “fluff” or worse, “a waste.” But guess what? By not investing in quality marketing, you’re actually […]

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Nail Your Marketing in 2024 and Make It Your Best Year Ever
24.01.2024

Running a geospatial business of any kind isn’t meant to be easy, but it shouldn’t be terrible either. I see how many of you struggle, busting your balls for minimal profits, working all hours of the day, night, and weekends… It shouldn’t be this hard, guys. And it doesn’t have to be. Let’s make 2024 […]

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Crafting a Winning Sales Plan for the New Year
17.01.2024

As we start the new year, businesses are presented with a new opportunity to set ambitious sales goals and devise strategies to achieve them. A well-thought-out sales plan is the key to a successful business, providing direction, focus, and a roadmap for growth.  Here are some best practices to make 2024 your most profitable year […]

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Embracing Simplicity
17.01.2024

Welcome to 2024, a year of uncomplicated elegance and pure delight. My word this year: “Simplicity” As we step into 2024, the mantra ‘Embracing Simplicity’ isn’t just a quaint notion; it’s a vital strategy for marketers everywhere who work for geospatial-based businesses. In a world brimming with complexity and constant change, we often find ourselves […]

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Stop Busting Your Balls For Nothing. Make Your Geospatial Business More Profitable.
05.12.2023

Recently, I met Fred. I like him; he’s chatty and frank. Unfortunately, he’s also struggling like a lot of surveyors.  Fred made over £1 million in revenue this year – with less than a 1% profit margin.  He’s burnt out and understandably frustrated. Can you imagine how many hours he’s invested to bring that million […]

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Price is Never a Real Objection – It’s Usually Just a Complaint
05.12.2023

In a crowded market with many offers and competitors, we tend to hear a lot of: “Your price is too high,” “I have other offers with a better price,” and so on. But what if I told you that price is NOT a determining factor within a sales process, and it is usually a complaint […]

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Navigating Geospatial Marketing: Avoiding Common Disasters
16.11.2023

When it comes to geospatial marketing, the errors and missteps are all too common. The precision that the field demands really should extend to your marketing strategies as well! And yet, we often see these epic geospatial marketing disasters. Pay attention and learn from others’ mistakes.  What? No Landing Page? Picture this: You’ve just launched […]

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Influencer Marketing in Geospatial and Survey: Make it work for your business
16.11.2023

Let’s look at decoding the mystery around influencer marketing. What is it? How does it work? Does it work in Geospatial? Do I really need it?  We’ll answer all those questions in this post, but let’s start with the last one. Yes, you need it. Or, at least, you should certainly be trying it! So, […]

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ChatGPT and AI checklist:
02.05.2023

ChatGPT and AI checklist: ✅ Don’t get left behind – it’s going to become your new best friend and will be a huge boost to your marketing, embrace it now ✅ Be specific with your query – asking it to write about surveying is too vague, asking it to write about surveying a rocky terrain […]

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LinkedIn – You NEED to use Creator mode
02.05.2023

LinkedIn – You NEED to use Creator mode I mean, you’ll already know that I LOVE LinkedIn, it’s by far one of my favourite platforms! It’s a brilliant way to network, grow your audience and speak to those in your industry and sector. Yet getting the most engagement isn’t just down to content, if you […]

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Instagram – engagement is the key
02.05.2023

Instagram – engagement is the key Instagram is sometimes a tricky channel for us geospatialers! Why? What content to put? psst.. a great book on content ideas is The Content Fuel Framework by Melanie Deziel What to show? What type of video should I showcase? How can I be different? What should I post? I’m […]

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YouTube – How to create content that keeps people hooked!
02.05.2023

YouTube – How to create content that keeps people hooked! Success on YouTube doesn’t look the same as other channels. You’re not asking people to subscribe or like your videos, although of course they will when they love the content! The way to make YouTube work for you Geospatialer is to create content that your […]

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