Category: Sales Leads

Marketing Articles NOT to FORGET!
05.12.2017

  Marketing Articles not to forget A GROWING list of great articles.  I come across some amazing reads… and while I post a lot of these on our dedicated Geospatial Sales & Marketing Support Group on LinkedIn I’ve decided to add them to this page….   So keep you eye ball’s peeled….     Strategy & Marketing […]

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Follow These 6 Steps to NAIL Your Sales Lead Generation
30.11.2017

Remember that time one of your clients bought a complete LiDAR remote sensing system on the spur of the moment? That’s right, they didn’t. BECAUSE NO ONE DOES THAT. Here in the geo-space, people think pretty damn carefully about the technology they’re going to invest in. It takes time to make a decision. A sales […]

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How to Market Your Geospatial Company on a Tiny Budget
27.11.2017

When I say “killer marketing campaign” what do you think of? Billboards? Magazine spreads? Halftime ads at the Superbowl?     If so, stop right there, because the only thing marketing like this will kill is your budget. Believe me, a really awesome marketing campaign is no longer about splashing as much cash as you […]

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How to Turn Your Website into a Lean, Mean, Converting Machine
01.11.2017

What company isn’t looking to turn a profit? Yep, no doubt about it; these days the geospatial industry is a hot-mess of companies all searching for the holy grail…real life paying customers. But so many people don’t invest in one crucial revenue source: the humble website. Yes you know who you are!!  Sure, you can […]

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Top 3 Explosive Marketing Tips for Geospatial Equipment Start-Ups
20.10.2017

  You’ve taken the plunge into starting your own business; all those tales of overnight success stories and raking in the big bucks are flying around your head. It’s great to dream big, right? But annoyingly, the ‘build it and they will come’ theory just isn’t always true. Marketing your business is essential to get […]

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Don’t Even Think About Online Advertising Before You’ve Read THIS
19.10.2016

  Online advertising has come a long, long way in recent years. Retargeted advertising means that you can hone in on precisely the customers you want to talk to, and ensure you don’t waste time and money on scattergunning inappropriate leads. A wealth of analytics tools means you can figure out exactly what works – […]

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How Do I Increase Sales By $200k
09.09.2016

  Marketers: Here’s How to Stop Looking Desperate (and Start Getting People to Show Up) Ever get that sense of dread before a party? The sinking feeling that no one will actually turn up? Sure, you scattergunned all your Facebook friends. You’ve been texting the most popular people for the past week. But all you’ve […]

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Examples of how to develop sales leads
19.08.2016

  Today, Elaine shows you some examples on how to develop sales leads and highlights how some companies are doing it right! Continuing from the previous video and how market segments are important to help focus your content.  Get your content right and it will attract more people.  People with that particular problem.  The more focused […]

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Improving sales leads
19.08.2016

How to improve sales leads Short video from Elaine on how to improve sales leads.  Selling total stations?  Visualisation software?  Survey service?  Laser Scanners?  Stuff for the Geospatial Industry?  Watch this series by our founder and CEO Elaine Ball on how to improve sales.   [ctt template=”4″ link=”S63qr” via=”yes” ]To improve sales leads; 1st focus on […]

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Part 4  – How do I convert visitors to sales leads?
21.04.2016

  This is Part 4  – How do I convert visitors to sales leads? A step by step approach to converting visitors to money!   Part 1 – How do I get more sales leads from my website Part 2 – How does Social Media work in getting sales leads? Part 3 – What is content […]

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Part 3 What is content and why is content important for lead generation?
21.04.2016

  This is Part 3 of Lead Generation What is content and why is content important for lead generation? Part 1 – How do I get more sales leads from my website Part 2 – How does Social Media work in getting sales leads?   Overview Wow… this is like opening a can of worms! […]

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