Category: Sales Leads

Crafting a Winning Sales Plan for the New Year

As we start the new year, businesses are presented with a new opportunity to set ambitious sales goals and devise strategies to achieve them. A well-thought-out sales plan is the key to a successful business, providing direction, focus, and a roadmap for growth.  Here are some best practices to make 2024 your most profitable year […]

Price is Never a Real Objection – It’s Usually Just a Complaint

In a crowded market with many offers and competitors, we tend to hear a lot of: “Your price is too high,” “I have other offers with a better price,” and so on. But what if I told you that price is NOT a determining factor within a sales process, and it is usually a complaint […]

✨5 Simple Steps for Creating a Geospatial Marketing Plan! ✨

Here are 5 Simple Steps for Creating a Geospatial Marketing Plan that works for you! 1.Set a goal for your marketing Example: to grow sales by 20% in the Construction market to $1m USD. The trick is FOCUS! 📋 You need a goal in order to know where you are going and what it looks like […]

Marketing Articles NOT to FORGET!

  Marketing Articles not to forget A GROWING list of great articles.  I come across some amazing reads… and while I post a lot of these on our dedicated Geospatial Sales & Marketing Support Group on LinkedIn I’ve decided to add them to this page….   So keep you eye ball’s peeled….     Strategy & Marketing […]

Follow These 6 Steps to NAIL Your Sales Lead Generation

Remember that time one of your clients bought a complete LiDAR remote sensing system on the spur of the moment? That’s right, they didn’t. BECAUSE NO ONE DOES THAT. Here in the geo-space, people think pretty damn carefully about the technology they’re going to invest in. It takes time to make a decision. A sales […]

How to Market Your Geospatial Company on a Tiny Budget

When I say “killer marketing campaign” what do you think of? Billboards? Magazine spreads? Halftime ads at the Superbowl?     If so, stop right there, because the only thing marketing like this will kill is your budget. Believe me, a really awesome marketing campaign is no longer about splashing as much cash as you […]

How to Turn Your Website into a Lean, Mean, Converting Machine

What company isn’t looking to turn a profit? Yep, no doubt about it; these days the geospatial industry is a hot-mess of companies all searching for the holy grail…real life paying customers. But so many people don’t invest in one crucial revenue source: the humble website. Yes you know who you are!!  Sure, you can […]

Don’t Even Think About Online Advertising Before You’ve Read THIS

  Online advertising has come a long, long way in recent years. Retargeted advertising means that you can hone in on precisely the customers you want to talk to, and ensure you don’t waste time and money on scattergunning inappropriate leads. A wealth of analytics tools means you can figure out exactly what works – […]

How Do I Increase Sales By $200k

  Marketers: Here’s How to Stop Looking Desperate (and Start Getting People to Show Up) Ever get that sense of dread before a party? The sinking feeling that no one will actually turn up? Sure, you scattergunned all your Facebook friends. You’ve been texting the most popular people for the past week. But all you’ve […]

Examples of how to develop sales leads

  Today, Elaine shows you some examples on how to develop sales leads and highlights how some companies are doing it right! Continuing from the previous video and how market segments are important to help focus your content.  Get your content right and it will attract more people.  People with that particular problem.  The more focused […]

Improving sales leads

How to improve sales leads Short video from Elaine on how to improve sales leads.  Selling total stations?  Visualisation software?  Survey service?  Laser Scanners?  Stuff for the Geospatial Industry?  Watch this series by our founder and CEO Elaine Ball on how to improve sales.   [ctt template=”4″ link=”S63qr” via=”yes” ]To improve sales leads; 1st focus on […]

Part 4  – How do I convert visitors to sales leads?

  This is Part 4  – How do I convert visitors to sales leads? A step by step approach to converting visitors to money!   Part 1 – How do I get more sales leads from my website Part 2 – How does Social Media work in getting sales leads? Part 3 – What is content […]