Marketing Tips

Blogs galore
15.08.2013

Elaine Ball Technical Marketing (EBTM) Ltd has set up a dedicated blog area focused on talking and challenging the latest marketing think. The blog is also dedicated to industry, so readers understand and can relate to the information provided. One of the key ingredients for a successful social media strategy is integration and you will […]

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I am a survey company, why do I need Facebook?
15.08.2013

By Elaine Ball The survey industry is transforming yet again with the hype about drones or should I say UAVs.  Michael Maes of @Trimble Survey (a survey company) commented, “drones are a dirty word”.  He prefers the term UAS (unmanned aerial system). So, what’s the connection with “I am a survey company, why do I need Facebook?” […]

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Surveying from the air by remote control vs marketing in a different light
08.08.2013

Surveying from the air by remote control vs marketing in a different light   By Elaine Ball, CEO of Elaine Ball Technical Marketing (EBTM) Ltd The latest buz around the surveying industry is drones (UAV or Unmanned aerial vehicles).  What does that mean?  Well, flying machines, which scan the ground from the sky by remote […]

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B2B International Marketing at your fingertips, EBTM’s website is now LIVE!
06.08.2013

**NEWS** By Elaine Ball Need specific, to the point information on HOW to improve your marketing?  Need advice on international markets?  Need support in implementing a marketing and Sales strategy? Check out www.elaineball.co.uk, we have gone LIVE!! Elaine Ball Technical Marketing (EBTM) Ltd is a full-service B2B marketing consultancy with international experience providing expert knowledge […]

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Elaine Ball Technical Marketing – EBTM – Website is now LIVE
02.08.2013

Need specific, to the point information on HOW to improve your marketing?  Need advice on international markets?  Need support in implementing a marketing and Sales strategy? Check out www.elaineball.co.uk, we have gone LIVE!! Elaine Ball Technical Marketing (EBTM) Ltd is a full-service B2B marketing consultancy with international experience providing expert knowledge in marketing your business.  With […]

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NO MORE dross!  Bring on the UK thought leaders in B2B Marketing!
25.07.2013

By Elaine Ball This is not a plug at anyone!  BUT…. I’m now long enough in the tooth to release I know quite a bit about marketing!  I’ve grown up through the sales and marketing pipeline and headed up a laser manufacturing business that exported 95% of its products.  I’ve tested the water in lots […]

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Technical Marketing Solutions
22.07.2013

A quick step-by-step guide for Techy companies. Many Techy companies find it hard to market themselves. My recent blog article gives you a quick step-by-step guide to help you get the most out of technical marketing.     I am a Techy Company with a great product but how do i sell it?

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The POWER of a brand vs the FORCE of publicity
19.07.2013

To the excitement and now disappointment of my fans; I published me on the front cover of @Forbes magazine.

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Hanging onto that rocket!  The 3D laser scanning market is on the up up and away!
18.07.2013

By Elaine ball, a marketing perspective, 3D laser scanning market The 3D laser scanning market is changing rapidly.  We have all seen the decline is pricing with the hustle and bussell of the Faro Focus ‘frightening’ all the other manufacturers around the globe.  (The impact was phenomenal and a great change in direction).  3D Laser […]

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The corporate website?  The key to B2B companies?  The slicker the better??? Or is it?
13.07.2013

Remember not that long ago, text heavy websites that did not ‘ooozz’ creativity but provided the reader with as much information as possible.   The objective TO INFORM? Now…. fast forward to 2013 and beyond.  The corporate website MUST stay ahead of the creativity spiral! Or should it?  Let me come back to that point. The website is your hub!  […]

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Brand Positioning! How do I know where my product is and how can I move it if it isn’t working?
10.07.2013

Our customers know us as one thing; our competition think we are competition but we are not and we think we are going down this path but we aren’t…. Try this: Start internally.  Ask your people (in all departments) what they think the benefits of your products are.  What do they think your customers thinks […]

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OMG my product is great but I’ve hired idiots!
02.07.2013

This is a rather touchy subject and quite controversial but its also a very important subject.  You may have a great product and service.  The marketing is right, you’re getting the leads, you’re slowing (and I mean slowly) growing but that’s it. Have you looked at your people?  Do they get on? Are they happy? Are they the right […]

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