Blog

What Is Thought Leadership and Why Do I Need It?
24.01.2017

  Who do you listen to in the geospatial universe? And more importantly, WHY do you listen to them? Perhaps you get your industry news and insights from people like Anusuya Datta, Executive Editor of Geospatial World? After all, she’s an expert with years of experience writing about the sector, so she must know her […]

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The Power of Videos for Developing Sales
17.01.2017

  The Power of Videos for Developing Sales Scroll through your Facebook or Instagram feed and what do you see?  Video clips. Animations. Mini-documentaries. Awareness-raising videos. Sales and demo videos. Everywhere. Click on a link to a news article or blog post in just about any field and as likely as not, there’ll be a […]

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How to Get the Most Out of a Tiny Marketing Budget
09.01.2017

Okay, I know this sounds crazy, but… (Wait for it…) Sometimes, just having a very limited marketing budget to work with can actually be a godsend. No really, I’m serious! I know what you’re thinking: But Elaine, this is your profession! Aren’t you supposed to be persuading me to hand over as much money as […]

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50 Inspiring Tips from Geospatial Rockstars to Kickstart Your 2017 Marketing
21.12.2016

A new year is a time for reflection and it’s got me pondering on what people think about geospatial marketing. What they really think about it.   But more importantly, why do they care about it?     It’s a total no-brainer for me. I totally live and breath marketing and geospatial (and totally unrelatedly, […]

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Easy Ways to Get Management on Board with Facebook
12.12.2016

Before we get started, I’d like to tell you a little story. Way back in 1955, when TVs were just starting to gain a little bit of popularity in the UK, a smart young advertising executive called Brian Palmer had a brave idea.   He wanted to specialise in a new type of advertising: television […]

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The Hottest New Geospatial Marketing Trends from Intergeo 2016
24.11.2016

  “I’m wearing your pants!” Yes, that was the first thing I heard someone shout out to me when I walked into Intergeo 2016, from Daniel from Intergeo no less. Remember when I told you about the branded underwear we gave away at Geobusiness back in May? Looks like that marketing push is still going […]

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Geospatial Buying Process Grinding to a Halt? Here’s a Tried-and-Tested Way to Oil the Wheels
24.11.2016

  We talk a lot about the “buying process” or the “buyer’s journey” in Geospatial. You know, the specific set of steps that your customer takes to get from total stranger to happy customer.  The “touchpoints” they make with your brand. How your selling strategy intersects with their buying cycles and blah blah blah. Or, […]

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The Ginormous Marketing Mistake that Everyone in Your Industry is Making
31.10.2016

Remember when the I Heart NY design first came out? Way back in the 70s? Yeah, this one: Back then, this simple design was the height of cool. It was sleek, bold and totally iconic. It made designer Milton Glaser a household name. Go to New York today and you’ll still see it plastered over […]

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Don’t Even Think About Online Advertising Before You’ve Read THIS
19.10.2016

  Online advertising has come a long, long way in recent years. Retargeted advertising means that you can hone in on precisely the customers you want to talk to, and ensure you don’t waste time and money on scattergunning inappropriate leads. A wealth of analytics tools means you can figure out exactly what works – […]

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NEWS | EBTM go crazy with focused blogs for the Geospatial Sector Globally.
13.10.2016

  NEWS | EBTM go crazy with focused blogs for the Geospatial Sector Globally. Elaine and her merry team of Geospatial Marketing Whiz kids will be pulling together a mixture of blogs related to branding Geospatial Companies, developing Geospatial sales leads, marketing communications for the Geospatial Sector and content generators. Geospatial Marketing in Demand This […]

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Want to Know If Social Media Really Works for the Geospatial Sector?  Read This
10.10.2016

    Want to Know If Social Media Really Works for the Geospatial Sector? Read This       Can social media marketing genuinely get results for businesses serving the geospatial sector? Well, the short answer is yes. In the next ten minutes, I’m going to show you why.   Back in February, we got […]

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5 Social Media Bloggers Every Geospatial Company Should Follow
04.10.2016

  Are you secretly suspicious of social media?   Feel like geospatial doesn’t lend itself to the digital space? Can’t see your clients warming to your attempts to reach out online? These 5 thought-leading bloggers are about to change your mind.     Viveka Von Rosen   Who is She? A huge influence on B2B […]

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