Blog

Easy Ways to Get Management on Board with Facebook
12.12.2016

Before we get started, I’d like to tell you a little story. Way back in 1955, when TVs were just starting to gain a little bit of popularity in the UK, a smart young advertising executive called Brian Palmer had a brave idea.   He wanted to specialise in a new type of advertising: television […]

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The Hottest New Geospatial Marketing Trends from Intergeo 2016
24.11.2016

  “I’m wearing your pants!” Yes, that was the first thing I heard someone shout out to me when I walked into Intergeo 2016, from Daniel from Intergeo no less. Remember when I told you about the branded underwear we gave away at Geobusiness back in May? Looks like that marketing push is still going […]

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Geospatial Buying Process Grinding to a Halt? Here’s a Tried-and-Tested Way to Oil the Wheels
24.11.2016

  We talk a lot about the “buying process” or the “buyer’s journey” in Geospatial. You know, the specific set of steps that your customer takes to get from total stranger to happy customer.  The “touchpoints” they make with your brand. How your selling strategy intersects with their buying cycles and blah blah blah. Or, […]

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The Ginormous Marketing Mistake that Everyone in Your Industry is Making
31.10.2016

Remember when the I Heart NY design first came out? Way back in the 70s? Yeah, this one: Back then, this simple design was the height of cool. It was sleek, bold and totally iconic. It made designer Milton Glaser a household name. Go to New York today and you’ll still see it plastered over […]

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Don’t Even Think About Online Advertising Before You’ve Read THIS
19.10.2016

  Online advertising has come a long, long way in recent years. Retargeted advertising means that you can hone in on precisely the customers you want to talk to, and ensure you don’t waste time and money on scattergunning inappropriate leads. A wealth of analytics tools means you can figure out exactly what works – […]

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NEWS | EBTM go crazy with focused blogs for the Geospatial Sector Globally.
13.10.2016

  NEWS | EBTM go crazy with focused blogs for the Geospatial Sector Globally. Elaine and her merry team of Geospatial Marketing Whiz kids will be pulling together a mixture of blogs related to branding Geospatial Companies, developing Geospatial sales leads, marketing communications for the Geospatial Sector and content generators. Geospatial Marketing in Demand This […]

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Want to Know If Social Media Really Works for the Geospatial Sector?  Read This
10.10.2016

    Want to Know If Social Media Really Works for the Geospatial Sector? Read This       Can social media marketing genuinely get results for businesses serving the geospatial sector? Well, the short answer is yes. In the next ten minutes, I’m going to show you why.   Back in February, we got […]

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5 Social Media Bloggers Every Geospatial Company Should Follow
04.10.2016

  Are you secretly suspicious of social media?   Feel like geospatial doesn’t lend itself to the digital space? Can’t see your clients warming to your attempts to reach out online? These 5 thought-leading bloggers are about to change your mind.     Viveka Von Rosen   Who is She? A huge influence on B2B […]

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6 Ways to Avoid Turning Your Visitors Off You!
27.09.2016

  Okay, in the next ten minutes I’m going to give you some amazing tips for producing content that your audience really, really want… and how to market that content without turning them off in the process. But just before I do that, I’m going to tell you a little bit about what I learned […]

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FREE STOCK PHOTO SITES
23.09.2016

  We LOVE free stock photo sites to jazz up our survey content!   Ooohh just check these little monkey’s out! Looking for free stock photo’s to jazz up your survey content? Look no further, we have a list for you:   [ctt template=”4″ link=”UrVc9″ via=”yes” ]”Articles with images receive 94% more views than articles […]

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How Do I Increase Sales By $200k
09.09.2016

  Marketers: Here’s How to Stop Looking Desperate (and Start Getting People to Show Up) Ever get that sense of dread before a party? The sinking feeling that no one will actually turn up? Sure, you scattergunned all your Facebook friends. You’ve been texting the most popular people for the past week. But all you’ve […]

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Examples of how to develop sales leads
19.08.2016

  Today, Elaine shows you some examples on how to develop sales leads and highlights how some companies are doing it right! Continuing from the previous video and how market segments are important to help focus your content.  Get your content right and it will attract more people.  People with that particular problem.  The more focused […]

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