Marketing Tips

What’s This SEO Malarkey REALLY About?
12.04.2017

    What’s This SEO Malarkey REALLY About?   You know that sinking feeling when you dash into your local supermarket to pick something up in a hurry, and they’ve changed everything around? All you can think is: great, all I need is a carton of milk and a tin of cat food, but now […]

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Want to Become the Google of Geospatial? Why You Need a Great Brand to Beat Your Competitors
21.03.2017

  Want to Become the Google of Geospatial? Why You Need a Great Brand to Beat Your Competitors How often do you use Google on an average day? If you’re anything like me, you probably use Google Search at least a dozen times a day – it’s my default for checking or researching everything from […]

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Everything You Need To Know About Running a Successful Email Campaign
07.03.2017

I have a shameful secret. I’m almost too scared to confess it. But we’re friends, right? I can trust you…? I have – whisper it – nearly 800 unread emails in my inbox. I know, it’s terrible. I seriously need to de-clutter. But how did it get to this? Well, part of the problem is […]

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How to Leverage Your Most Powerful Marketing Resource – For FREE
14.02.2017

  You’ve seen the Wizard of Oz, right? Well, just in case it’s been a while, here’s a recap: Dorothy finds herself plonked in a strange, unfamiliar land where she picks up some equally clueless friends. They make a long and difficult journey to find a revered and supposedly all-powerful figure who can sort all […]

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How to Build Trust in Your Brand
07.02.2017

Imagine you walk into the exhibition at GEO Business 2017 this May and you see two stands in front of you advertising aerial photography and photogrammetry services.   GEO Business 2017   As it happens, these are exactly the services your company needs at the moment. And on the face of it, they seem to be […]

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What Is Thought Leadership and Why Do I Need It?
24.01.2017

  Who do you listen to in the geospatial universe? And more importantly, WHY do you listen to them? Perhaps you get your industry news and insights from people like Anusuya Datta, Executive Editor of Geospatial World? After all, she’s an expert with years of experience writing about the sector, so she must know her […]

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The Power of Videos for Developing Sales
17.01.2017

  The Power of Videos for Developing Sales Scroll through your Facebook or Instagram feed and what do you see?  Video clips. Animations. Mini-documentaries. Awareness-raising videos. Sales and demo videos. Everywhere. Click on a link to a news article or blog post in just about any field and as likely as not, there’ll be a […]

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How to Get the Most Out of a Tiny Marketing Budget
09.01.2017

Okay, I know this sounds crazy, but… (Wait for it…) Sometimes, just having a very limited marketing budget to work with can actually be a godsend. No really, I’m serious! I know what you’re thinking: But Elaine, this is your profession! Aren’t you supposed to be persuading me to hand over as much money as […]

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Easy Ways to Get Management on Board with Facebook
12.12.2016

Before we get started, I’d like to tell you a little story. Way back in 1955, when TVs were just starting to gain a little bit of popularity in the UK, a smart young advertising executive called Brian Palmer had a brave idea.   He wanted to specialise in a new type of advertising: television […]

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The Hottest New Geospatial Marketing Trends from Intergeo 2016
24.11.2016

  “I’m wearing your pants!” Yes, that was the first thing I heard someone shout out to me when I walked into Intergeo 2016, from Daniel from Intergeo no less. Remember when I told you about the branded underwear we gave away at Geobusiness back in May? Looks like that marketing push is still going […]

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Geospatial Buying Process Grinding to a Halt? Here’s a Tried-and-Tested Way to Oil the Wheels
24.11.2016

  We talk a lot about the “buying process” or the “buyer’s journey” in Geospatial. You know, the specific set of steps that your customer takes to get from total stranger to happy customer.  The “touchpoints” they make with your brand. How your selling strategy intersects with their buying cycles and blah blah blah. Or, […]

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The Ginormous Marketing Mistake that Everyone in Your Industry is Making
31.10.2016

Remember when the I Heart NY design first came out? Way back in the 70s? Yeah, this one: Back then, this simple design was the height of cool. It was sleek, bold and totally iconic. It made designer Milton Glaser a household name. Go to New York today and you’ll still see it plastered over […]

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