Marketing Tips

Diary of a Geospatial Marketer: The “sexy” bit of feature extraction
10.04.2018

We’ve been fighting the incredible amount of snow here in the Yorkshire Dales over Easter, battling our way to the post office to get the latest “Get Kids Into Survey” posters out the door. The brand awareness for sponsoring this great poster has gone through the roof! We’re delighted to have recently added TopoDOT’s sponsored dog, […]

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Diary of a Geospatial Marketer 18th March 2018
30.03.2018

In our latest VLOG we talk about the, Get Kids into Survey campaign where we will be introducing the ALL NEW Smart Cities, the latest feature in our new poster which will go to production in time for the TopoDOT User Conference TUC! This time the poster will have new characters, including the TopoDOT sponsored dog, Piggle Wiggle. With more detail included […]

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Introducing the Content Marketing World Conference
30.03.2018

In this latest VLOG find out all about the amazing Content Marketing World Conference and how we can get you special discounts, and great hotel deals for this must attend event. If you are a geospatial marketer, surveyor and/or director this is the ultimate marketing conference that you need to go to. Find out more […]

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Marketing Articles NOT to FORGET!
05.12.2017

  Marketing Articles not to forget A GROWING list of great articles.  I come across some amazing reads… and while I post a lot of these on our dedicated Geospatial Sales & Marketing Support Group on LinkedIn I’ve decided to add them to this page….   So keep you eye ball’s peeled….     Strategy & Marketing […]

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Diary of a Geospatial Marketer Friday 1st December 2017
01.12.2017

A Life as a Geospatial Marketer   These videos are not edited – its just a diary…. so warts and all! Especially today..   Got my butt down to Geodata in London on Thursday 30th November to mingle with the Geospatial Industry. What a nice wee conference. Loved Martyn’s (from KOREC) presentation “What Next for the […]

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Follow These 6 Steps to NAIL Your Sales Lead Generation
30.11.2017

Remember that time one of your clients bought a complete LiDAR remote sensing system on the spur of the moment? That’s right, they didn’t. BECAUSE NO ONE DOES THAT. Here in the geo-space, people think pretty damn carefully about the technology they’re going to invest in. It takes time to make a decision. A sales […]

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How to Market Your Geospatial Company on a Tiny Budget
27.11.2017

When I say “killer marketing campaign” what do you think of? Billboards? Magazine spreads? Halftime ads at the Superbowl?     If so, stop right there, because the only thing marketing like this will kill is your budget. Believe me, a really awesome marketing campaign is no longer about splashing as much cash as you […]

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Diary of a Geospatial Marketer Friday 24th November 2017
24.11.2017

A Life as a Geospatial Marketer   How many Trig Pillars are there in the UK?  Watch this video to find out! A slightly different look and feel towards my video diaries this week – the weather has changed and ‘boy’ was it dark recording it. This week looks at the following: An overview on what I’m doing […]

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Diary of a Geospatial Marketer Friday 17th November 2017
17.11.2017

  A Life as a Geospatial Marketer   Another crazy week in the Elaine Ball Camp! The Get Kids into Survey Campaign has taken off and its been great to see how humble the Survey Community has been. I love this Industry and together we can show the world how exciting it is!   I […]

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Diary of a Geospatial Marketer Friday 10th November 2017
17.11.2017

A Life as a Geospatial Marketer This week Elaine and Elly zoomed down to Swindon to attend the Survey Association Conference held at the awesome Steam Rail Museum.  Despite the crazy roundabout scenario the conference was interesting! Keep your eyeballs on Barry Gleeson, a cracking speaker.  Barry is program engineering manager for BIM at Network […]

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Diary of a Geospatial Marketer Friday 3rd November 2017
03.11.2017

A Life as a Geospatial Marketer 3rd November 2017 This week in “The Diary of a Geospatial Marketer” Elaine has had quite a hectic few days, she unveils something of interest to Surveyors as well as their children….. planning is now in full swing with Certainty3D owners of Point Cloud Processing Software “TopoDOT”. And…. Elaine shares two new books to […]

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Diary of a Geospatial Marketer – Friday 27th October 2017
03.11.2017

A Life as a Geospatial Marketer 27th October 2017 Hear what Elaine is up! This week has been a belter! Elaine and her team have come up with a poster all about survey. Click on ME for details It will go into the delegate bags at the TSA (Survey Association) Conference coming up on 8th November […]

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