Marketing Tips

LinkedIn – You NEED to use Creator mode
02.05.2023

LinkedIn – You NEED to use Creator mode I mean, you’ll already know that I LOVE LinkedIn, it’s by far one of my favourite platforms! It’s a brilliant way to network, grow your audience and speak to those in your industry and sector. Yet getting the most engagement isn’t just down to content, if you […]

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Instagram – engagement is the key
02.05.2023

Instagram – engagement is the key Instagram is sometimes a tricky channel for us geospatialers! Why? What content to put? psst.. a great book on content ideas is The Content Fuel Framework by Melanie Deziel What to show? What type of video should I showcase? How can I be different? What should I post? I’m […]

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YouTube – How to create content that keeps people hooked!
02.05.2023

YouTube – How to create content that keeps people hooked! Success on YouTube doesn’t look the same as other channels. You’re not asking people to subscribe or like your videos, although of course they will when they love the content! The way to make YouTube work for you Geospatialer is to create content that your […]

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Influencer Marketing for Geospatialers
23.02.2023

JANUARY 2022 Welcome to my GOT BALLs, a monthly blurb by me, Elaine Ball – your Geospatial Marketer.  Giving you the best Geospatial Marketing Resources possible. If this news-letter was forwarded to you, you can subscribe here.  Happy 2023 – I bet it already feels like the Christmas holidays are a distant memory as the new year gets […]

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Show Advertisements VS Own Marketing Techniques
07.09.2022

Show advertisements vs own marketing? Nearly all trade shows offer their own marketing (and therefore advertising) services as it is a great way to automatically gain the eyes of the attendees! However, this comes at quite a hefty cost.  We at Elaine Ball Ltd are here to discuss other methods which might involve a bit […]

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10 Things to Check Before you go to a trade show!
06.09.2022

10 Things to Check Before you go (to a Trade Show) Are you exhibiting for the first time or need a refresher of the go-to preparation checks? Well you’ve come to the right place! Our team have been to plenty of shows over the past year so have compiled a list of the most important […]

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Getting the most out of your Geospatial Exhibition
01.09.2022

Here are 10 top tips for Geospatial Organisations  For Geospatial Sales folks! Pssst and Geospatial Marketers Exhibition booked, now you are excited to get stuck in, catch up with long lost acquaintances, meet new folks and attract potential NEW clients! Woohoo What are some of the things you should do before, during and AFTER the […]

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What is the difference between sales and marketing?
28.07.2022

The objective is to understand the difference between sales and marketing in order to grasp how working together will improve your sales revenue at a profit.    Audience: Owners of Survey Firms / Sales and Markeitng Managers of equipment sellers   Marketing and sales play a very important role within ANY business.  In a nutshell, they […]

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Recruitment 101 for Surveyors in 2022
23.06.2022

How to attract and recruit surveyors through your MARKETING! Supply & Demand Talent is a business priority for every business, not just within the Survey Profession. From start up survey firms to large companies and government organizations like HS2 (UK) looking to find over 400 Qualified Surveyors within the next 5 years!   Finding surveyors is […]

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What is The Geospatial Marketing Academy (GMA)?
22.04.2022

  What is The Geospatial Marketing Academy (GMA)?  How does it work? So you are intrigued to know a little more about GMA? To understand what The Geospatial Marketing Academy (GMA) actually is, how it works and how we support you through your journey to increase sales quickly by enhancing enquiry quality. Documented within this […]

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Should Surveyors Publish their Prices?
11.04.2022

Synopsis  There is a fear if one publishes prices on their Survey Business website, it will be a race to the bottom.  Disaster will strike, you will lose your business, your livelihood and your bread and butter.  This is an article to highlight the very subject, dissect it and stick it back together.  I have […]

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Should I consider outsourcing Marketing for my Geospatial or Survey Business?
03.04.2022

Should I consider Outsourcing Marketing? Here are the MAIN areas you should not overlook when considering outsourcing marketing (your client engine) This is for Geospaital Businesses who sell data, processing, tools and technology and for Survey businesses providing a service Outsourcing as defined by Jonathan Web at Forbes Magazine “is about moving internal operations to a […]

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