ChatGPT and AI checklist: ✅ Don’t get left behind – it’s going to become your new best friend and will be a huge boost to your marketing, embrace it now ✅ Be specific with your query – asking it to write about surveying is too vague, asking it to write about surveying a rocky terrain […]
LinkedIn – You NEED to use Creator mode I mean, you’ll already know that I LOVE LinkedIn, it’s by far one of my favourite platforms! It’s a brilliant way to network, grow your audience and speak to those in your industry and sector. Yet getting the most engagement isn’t just down to content, if you […]
Instagram – engagement is the key Instagram is sometimes a tricky channel for us geospatialers! Why? What content to put? psst.. a great book on content ideas is The Content Fuel Framework by Melanie Deziel What to show? What type of video should I showcase? How can I be different? What should I post? I’m […]
YouTube – How to create content that keeps people hooked! Success on YouTube doesn’t look the same as other channels. You’re not asking people to subscribe or like your videos, although of course they will when they love the content! The way to make YouTube work for you Geospatialer is to create content that your […]
JANUARY 2022 Welcome to my GOT BALLs, a monthly blurb by me, Elaine Ball – your Geospatial Marketer. Giving you the best Geospatial Marketing Resources possible. If this news-letter was forwarded to you, you can subscribe here. Happy 2023 – I bet it already feels like the Christmas holidays are a distant memory as the new year gets […]
Show advertisements vs own marketing? Nearly all trade shows offer their own marketing (and therefore advertising) services as it is a great way to automatically gain the eyes of the attendees! However, this comes at quite a hefty cost. We at Elaine Ball Ltd are here to discuss other methods which might involve a bit […]
10 Things to Check Before you go (to a Trade Show) Are you exhibiting for the first time or need a refresher of the go-to preparation checks? Well you’ve come to the right place! Our team have been to plenty of shows over the past year so have compiled a list of the most important […]
Here are 10 top tips for Geospatial Organisations For Geospatial Sales folks! Pssst and Geospatial Marketers Exhibition booked, now you are excited to get stuck in, catch up with long lost acquaintances, meet new folks and attract potential NEW clients! Woohoo What are some of the things you should do before, during and AFTER the […]
The objective is to understand the difference between sales and marketing in order to grasp how working together will improve your sales revenue at a profit. Audience: Owners of Survey Firms / Sales and Markeitng Managers of equipment sellers Marketing and sales play a very important role within ANY business. In a nutshell, they […]
7 Steps for a super duper recruitment campaign To get you focused on hiring the right kind of Surveyor Now that we have uncovered the recruitment issues, it’s time to turn our findings into a workable plan to address this beast head on. My initial plan is to give you a step by step guide […]
How to attract and recruit surveyors through your MARKETING! Supply & Demand Talent is a business priority for every business, not just within the Survey Profession. From start up survey firms to large companies and government organizations like HS2 (UK) looking to find over 400 Qualified Surveyors within the next 5 years! Finding surveyors is […]
What is The Geospatial Marketing Academy (GMA)? How does it work? So you are intrigued to know a little more about GMA? To understand what The Geospatial Marketing Academy (GMA) actually is, how it works and how we support you through your journey to increase sales quickly by enhancing enquiry quality. Documented within this […]