Blog

Diary of a Geospatial Marketer Friday 10th November 2017
17.11.2017

A Life as a Geospatial Marketer This week Elaine and Elly zoomed down to Swindon to attend the Survey Association Conference held at the awesome Steam Rail Museum.  Despite the crazy roundabout scenario the conference was interesting! Keep your eyeballs on Barry Gleeson, a cracking speaker.  Barry is program engineering manager for BIM at Network […]

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Diary of a Geospatial Marketer Friday 3rd November 2017
03.11.2017

A Life as a Geospatial Marketer 3rd November 2017 This week in “The Diary of a Geospatial Marketer” Elaine has had quite a hectic few days, she unveils something of interest to Surveyors as well as their children….. planning is now in full swing with Certainty3D owners of Point Cloud Processing Software “TopoDOT”. And…. Elaine shares two new books to […]

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Diary of a Geospatial Marketer – Friday 27th October 2017
03.11.2017

A Life as a Geospatial Marketer 27th October 2017 Hear what Elaine is up! This week has been a belter! Elaine and her team have come up with a poster all about survey. Click on ME for details It will go into the delegate bags at the TSA (Survey Association) Conference coming up on 8th November […]

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How to Turn Your Website into a Lean, Mean, Converting Machine
01.11.2017

What company isn’t looking to turn a profit? Yep, no doubt about it; these days the geospatial industry is a hot-mess of companies all searching for the holy grail…real life paying customers. But so many people don’t invest in one crucial revenue source: the humble website. Yes you know who you are!!  Sure, you can […]

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Top 3 Explosive Marketing Tips for Geospatial Equipment Start-Ups
20.10.2017

  You’ve taken the plunge into starting your own business; all those tales of overnight success stories and raking in the big bucks are flying around your head. It’s great to dream big, right? But annoyingly, the ‘build it and they will come’ theory just isn’t always true. Marketing your business is essential to get […]

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Surveyors: How to get the most out of a tiny Marketing Budget!
17.10.2017

The “How-2-be-a-GeoMarketer” Series Part 1 – Surveyors: How to get the most out of a tiny Marketing Budget! Hey up (as we say in Yorkshire) Surveyors.  I’ve pulled together a quick guide on how to get the most out of a tiny marketing budget!  Focused at Surveyors: directors and managers of survey teams and their […]

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9 Copywriting Tips that Really Work in the Geospatial Sector
12.05.2017

    9 Copywriting Tips that Really Work in the Geospatial Sector Take a look at this paragraph for a moment: “We empower corporations to future-proof their construction investments by leveraging site-specific seismic motion best practices that deliver tremendous value and continually delight our clients. By moving the needle on core competencies like nonlinear and […]

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What’s This SEO Malarkey REALLY About?
12.04.2017

    What’s This SEO Malarkey REALLY About?   You know that sinking feeling when you dash into your local supermarket to pick something up in a hurry, and they’ve changed everything around? All you can think is: great, all I need is a carton of milk and a tin of cat food, but now […]

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Want to Become the Google of Geospatial? Why You Need a Great Brand to Beat Your Competitors
21.03.2017

  Want to Become the Google of Geospatial? Why You Need a Great Brand to Beat Your Competitors How often do you use Google on an average day? If you’re anything like me, you probably use Google Search at least a dozen times a day – it’s my default for checking or researching everything from […]

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Everything You Need To Know About Running a Successful Email Campaign
07.03.2017

I have a shameful secret. I’m almost too scared to confess it. But we’re friends, right? I can trust you…? I have – whisper it – nearly 800 unread emails in my inbox. I know, it’s terrible. I seriously need to de-clutter. But how did it get to this? Well, part of the problem is […]

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How to Leverage Your Most Powerful Marketing Resource – For FREE
14.02.2017

  You’ve seen the Wizard of Oz, right? Well, just in case it’s been a while, here’s a recap: Dorothy finds herself plonked in a strange, unfamiliar land where she picks up some equally clueless friends. They make a long and difficult journey to find a revered and supposedly all-powerful figure who can sort all […]

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How to Build Trust in Your Brand
07.02.2017

Imagine you walk into the exhibition at GEO Business 2017 this May and you see two stands in front of you advertising aerial photography and photogrammetry services.   GEO Business 2017   As it happens, these are exactly the services your company needs at the moment. And on the face of it, they seem to be […]

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