The objective is to understand the difference between sales and marketing in order to grasp how working together will improve your sales revenue at a profit. Audience: Owners of Survey Firms / Sales and Markeitng Managers of equipment sellers Marketing and sales play a very important role within ANY business. In a nutshell, they […]
7 Steps for a super duper recruitment campaign To get you focused on hiring the right kind of Surveyor Now that we have uncovered the recruitment issues, it’s time to turn our findings into a workable plan to address this beast head on. My initial plan is to give you a step by step guide […]
How to attract and recruit surveyors through your MARKETING! Supply & Demand Talent is a business priority for every business, not just within the Survey Profession. From start up survey firms to large companies and government organizations like HS2 (UK) looking to find over 400 Qualified Surveyors within the next 5 years! Finding surveyors is […]
What is The Geospatial Marketing Academy (GMA)? How does it work? So you are intrigued to know a little more about GMA? To understand what The Geospatial Marketing Academy (GMA) actually is, how it works and how we support you through your journey to increase sales quickly by enhancing enquiry quality. Documented within this video […]
Synopsis There is a fear if one publishes prices on their Survey Business website, it will be a race to the bottom. Disaster will strike, you will lose your business, your livelihood and your bread and butter. This is an article to highlight the very subject, dissect it and stick it back together. I have […]
Should I consider Outsourcing Marketing? Here are the MAIN areas you should not overlook when considering outsourcing marketing (your client engine) This is for Geospatial Businesses who sell data, processing, tools and technology and for Survey businesses providing a service Outsourcing as defined by Jonathan Web at Forbes Magazine “is about moving internal operations to a […]
Ironic ah! But it is as simple as that. Here is why 💀Platforms like LinkedIn like you to stay on LI and are therefore tweaking and changing things so you stay put. You used to export your contact list but that disappeared a few years ago now 💀 Remember Google +? Google what? […]
1️⃣ Customer List – those who have purchased from you already. Goes without saying but this is your gold 🏆mine for further💰, references and depth. This person is worth so much to you! 2️⃣ Build your Sales Pipeline. Those prospects who have signed up for a demo, a call or trial etc. By building this […]
✅ Focus on a niche (a segment of the market). For example don’t just say we do “laser scanning” or “boundary surveys”, focus on the specific areas like “Engineering firms who outsource Surveying” or “River Surveyors” like Storm Geomatics Limited who specialise on a particular segment of the surveying market. The more focused you are, […]
Even I Elaine Ball was skeptical about hiring a consultant! “Anyone who promises to change your Geospatial business by taking your hard earned dosh is worthy of close attention, even if I say so myself” Elaine Ball I’m naturally open minded to most things but the older I get the more skeptical I become!?! Is […]
Is content marketing a smart move for your geospatial business? Content marketing can increase awareness, interest, and consideration from your company’s ideal customers or clients without breaking the bank. It’s also a great way to stand out from the competition and give your audience the information they need to confidently choose your business. Getting started […]
Hey Friend, 2022 planning got you feeling like this guy? ➡️🤯 We’ve all been there, Geospatialers. When it comes to nailing your marketing plan for the year, looking at a blank page is equal parts intimidating and inspiring. Maybe you’re racking your brains for ideas…but coming up with zilch. Maybe your head is fizzing with […]