Is content marketing a smart move for your geospatial business? Content marketing can increase awareness, interest, and consideration from your company’s ideal customers or clients without breaking the bank. It’s also a great way to stand out from the competition and give your audience the information they need to confidently choose your business. Getting started […]
Hey Friend, 2022 planning got you feeling like this guy? ➡️🤯 We’ve all been there, Geospatialers. When it comes to nailing your marketing plan for the year, looking at a blank page is equal parts intimidating and inspiring. Maybe you’re racking your brains for ideas…but coming up with zilch. Maybe your head is fizzing with […]
Hey Friend, This morning I headed to the farm to feed my wooly beasts (if you’re new here…I promise you’ve not signed up to the wrong newsletter. Stick with me). When I’m not supporting surveyors and geospatial experts in marketing, I’m basically running Noah’s Ark (‘Ball’s Ark’ doesn’t quite have the same right to it, […]
WHAT CONTENT WHEN FRAMEWORK- for Geospatialers Knowing what type of content to produce as a Survey Business or Geospatial Technology firm can be a real ball ache, but DON’T FRET Geospatialers because this ball has it covered ✅ Below 👇 I have shared some wicked-content-examples and showcased the types of questions you could answer. The […]
NAIL your lead gen with email marketing 📩 When it comes to making your mark as a surveyor, your accuracy and dependability are your superpowers 🦸♂️ But many companies in the geo-spatial space struggle to effectively communicate their expertise, reliability and passion. Sure, there’s technical knowledge in abundance…but without the right marketing know-how, it won’t […]
If an Innovator, Disrupter, Landman and Under-Dog walked into a bar… what would you get? Well, Geospatialers, you’d get some of the most exciting and forward-thinking surveyors & businesses in the online space right now! ⬇️ Take a look at 4 businesses we LOVE to follow… The Innovator Microdrones (@microdrones_uas) are a BIG company […]
If you sent your emails out to YOU – would you read them? (hint: if you don’t immediately answer YES… your emails are not good enough, and you need to read this email!) Look, I’ll spare you the fluff. Here are FIVE ⭐ incredibly ⭐ easy hacks that level up your email […]
What do people really think about geospatial marketing? Let’s find out! (Updated 27th March 2021) But more importantly, why do they care about it? It’s a total no-brainer for me. I totally live and breath marketing and geospatial (and totally unrelatedly, horses). But with a Dad whose passion is geospatial and innovation, you […]
Getting your ducks in a row 25th February Warming up Sheep Land (the Yorkshire Dales, England) Welcome to the 10th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A big hello to Charlie, Elizabeth, Ahmed and Holly. Welcome […]
Marketing tips from the farm! 11th February Icy Sheep Land (the Yorkshire Dales, England) Welcome to the 9th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life, and maybe horses or sheep! A big hello to Fatima, Arno and […]
Balancing your Geospatial Life 28th January Snowy Sheep Land (the Yorkshire Dales, England) Welcome to the 8th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life, and maybe horses! A big hello to Petra, Stella and Caio. Welcome to […]
Here are 5 Simple Steps for Creating a Geospatial Marketing Plan that works for you! 1.Set a goal for your marketing Example: to grow sales by 20% in the Construction market to $1m USD. The trick is FOCUS! 📋 You need a goal in order to know where you are going and what it looks like […]