Marketing Tips

✅ Focus on a niche (a segment of the market). For example don’t just say we do “laser scanning” or “boundary surveys”, focus on the specific areas like “Engineering firms who outsource Surveying” or “River Surveyors” like Storm Geomatics Limited who specialise on a particular segment of the surveying market. The more focused you are, […]

Even I Elaine Ball was skeptical about hiring a consultant! “Anyone who promises to change your Geospatial business by taking your hard earned dosh is worthy of close attention, even if I say so myself” Elaine Ball I’m naturally open minded to most things but the older I get the more skeptical I become!?! Is […]

Is content marketing a smart move for your geospatial business?  Content marketing can increase awareness, interest, and consideration from your company’s ideal customers or clients without breaking the bank. It’s also a great way to stand out from the competition and give your audience the information they need to confidently choose your business. Getting started […]

Hey Friend, 2022 planning got you feeling like this guy? ➡️🤯 We’ve all been there, Geospatialers. When it comes to nailing your marketing plan for the year, looking at a blank page is equal parts intimidating and inspiring. Maybe you’re racking your brains for ideas…but coming up with zilch. Maybe your head is fizzing with […]

Hey Friend, This morning I headed to the farm to feed my wooly beasts (if you’re new here…I promise you’ve not signed up to the wrong newsletter. Stick with me). When I’m not supporting surveyors and geospatial experts in marketing, I’m basically running Noah’s Ark (‘Ball’s Ark’ doesn’t quite have the same right to it, […]

WHAT CONTENT WHEN FRAMEWORK- for Geospatialers Knowing what type of content to produce as a Survey Business or Geospatial Technology firm can be a real ball ache, but DON’T FRET Geospatialers because this ball has it covered ✅ Below 👇 I have shared some wicked-content-examples and showcased the types of questions you could answer.  The […]

NAIL your lead gen with email marketing 📩 When it comes to making your mark as a surveyor, your accuracy and dependability are your superpowers 🦸‍♂️ But many companies in the geo-spatial space struggle to effectively communicate their expertise, reliability and passion. Sure, there’s technical knowledge in abundance…but without the right marketing know-how, it won’t […]

If an Innovator, Disrupter, Landman and Under-Dog walked into a bar… what would you get? Well, Geospatialers, you’d get some of the most exciting and forward-thinking surveyors & businesses in the online space right now! ⬇️ Take a look at 4 businesses we LOVE to follow…   The Innovator Microdrones (@microdrones_uas) are a BIG company […]

If you sent your emails out to YOU – would you read them?    (hint: if you don’t immediately answer YES… your emails are not good enough, and you need to read this email!)    Look, I’ll spare you the fluff.   Here are FIVE ⭐ incredibly ⭐ easy hacks that level up your email […]

What do people really think about geospatial marketing?  Let’s find out! (Updated 27th March 2021) But more importantly, why do they care about it?     It’s a total no-brainer for me. I totally live and breath marketing and geospatial (and totally unrelatedly, horses). But with a Dad whose passion is geospatial and innovation, you […]

Getting your ducks in a row 25th February Warming up Sheep Land (the Yorkshire Dales, England) Welcome to the 10th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A big hello to Charlie, Elizabeth, Ahmed and Holly. Welcome […]

Marketing tips from the farm! 11th February Icy Sheep Land (the Yorkshire Dales, England) Welcome to the 9th  edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life, and maybe horses or sheep! A big hello to Fatima, Arno and […]