The objective is to understand the difference between sales and marketing in order to grasp how working together will improve your sales revenue at a profit. Audience: Owners of Survey Firms / Sales and Markeitng Managers of equipment sellers Marketing and sales play a very important role within ANY business. In a nutshell, they […]
How to attract and recruit surveyors through your MARKETING! Supply & Demand Talent is a business priority for every business, not just within the Survey Profession. From start up survey firms to large companies and government organizations like HS2 (UK) looking to find over 400 Qualified Surveyors within the next 5 years! Finding surveyors is […]
What is The Geospatial Marketing Academy (GMA)? How does it work? So you are intrigued to know a little more about GMA? To understand what The Geospatial Marketing Academy (GMA) actually is, how it works and how we support you through your journey to increase sales quickly by enhancing enquiry quality. Documented within this […]
✅ Focus on a niche (a segment of the market). For example don’t just say we do “laser scanning” or “boundary surveys”, focus on the specific areas like “Engineering firms who outsource Surveying” or “River Surveyors” like Storm Geomatics Limited who specialise on a particular segment of the surveying market. The more focused you are, […]
Even I Elaine Ball was skeptical about hiring a consultant! “Anyone who promises to change your Geospatial business by taking your hard earned dosh is worthy of close attention, even if I say so myself” Elaine Ball I’m naturally open minded to most things but the older I get the more skeptical I become!?! Is […]
Hey Friend, This morning I headed to the farm to feed my wooly beasts (if you’re new here…I promise you’ve not signed up to the wrong newsletter. Stick with me). When I’m not supporting surveyors and geospatial experts in marketing, I’m basically running Noah’s Ark (‘Ball’s Ark’ doesn’t quite have the same right to it, […]
If you sent your emails out to YOU – would you read them? (hint: if you don’t immediately answer YES… your emails are not good enough, and you need to read this email!) Look, I’ll spare you the fluff. Here are FIVE ⭐ incredibly ⭐ easy hacks that level up your email […]
What do people really think about geospatial marketing? Let’s find out! (Updated 27th March 2021) But more importantly, why do they care about it? It’s a total no-brainer for me. I totally live and breath marketing and geospatial (and totally unrelatedly, horses). But with a Dad whose passion is geospatial and innovation, you […]
Getting past the pandemic 14th January 2021 Sheep Land (the Yorkshire Dales, England) Welcome to the 7th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A special non-contact high five to Lauren and Balaraman. Welcome to my world. […]
31st December 2020 Sheep Land (the Yorkshire Dales, England) Welcome to the 6th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A special non-contact high five to Danila and John. I appreciate you! If this email was […]
Elly Ball, Elaine Ball and Emily Monsen at Content Marketing World 2019 Hi Friend, Happy holidays to all and a very merry Christmas to those who follow Santa Claus! I hope you’ve all written your Dear Santa letters and put them up the chimney (if you have one!). We closed the doors for registering for […]
3rd December 2020 Sheep Dog Land (the Yorkshire Dales, England) Welcome to the 4th issue of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! If this email was forwarded to you but you’d like your own in future, just sign […]