19th November 2020 Sheep Land (the Yorkshire Dales, England) Welcome to the third edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A special non-contact high five to Mark, William, Bert and Steven. THANK YOU for being here. […]
Hello everyone, It’s been a busy time here at EBTM, with a recent trip to Florida for the the TUC 2018 conference. As some of you know I do a weekly VLOG on what EBTM gets up to in the Geospatial Marketing Industry. I am literally two weeks behind on this TopoDOT User Conference (#TUC18) VLOG […]
A Life as a Geospatial Marketer These videos are not edited – its just a diary…. so warts and all! Especially today.. Got my butt down to Geodata in London on Thursday 30th November to mingle with the Geospatial Industry. What a nice wee conference. Loved Martyn’s (from KOREC) presentation “What Next for the […]
A Life as a Geospatial Marketer Another crazy week in the Elaine Ball Camp! The Get Kids into Survey Campaign has taken off and its been great to see how humble the Survey Community has been. I love this Industry and together we can show the world how exciting it is! I […]
A Life as a Geospatial Marketer This week Elaine and Elly zoomed down to Swindon to attend the Survey Association Conference held at the awesome Steam Rail Museum. Despite the crazy roundabout scenario the conference was interesting! Keep your eyeballs on Barry Gleeson, a cracking speaker. Barry is program engineering manager for BIM at Network […]
Before we get started, I’d like to tell you a little story. Way back in 1955, when TVs were just starting to gain a little bit of popularity in the UK, a smart young advertising executive called Brian Palmer had a brave idea. He wanted to specialise in a new type of advertising: television […]
Remember when the I Heart NY design first came out? Way back in the 70s? Yeah, this one: Back then, this simple design was the height of cool. It was sleek, bold and totally iconic. It made designer Milton Glaser a household name. Go to New York today and you’ll still see it plastered over […]
Okay, in the next ten minutes I’m going to give you some amazing tips for producing content that your audience really, really want… and how to market that content without turning them off in the process. But just before I do that, I’m going to tell you a little bit about what I learned […]
Marketers: Here’s How to Stop Looking Desperate (and Start Getting People to Show Up) Ever get that sense of dread before a party? The sinking feeling that no one will actually turn up? Sure, you scattergunned all your Facebook friends. You’ve been texting the most popular people for the past week. But all you’ve […]
This is Part 2 of Lead Generation | how does social media work in getting sales leads? Click here for part 1 – How do I get more sales leads from my website? Ok dudes and dudets, you can’t just launch your website and hope people will find you! You can’t just rely on […]
By Elaine Ball The survey industry is transforming yet again with the hype about drones or should I say UAVs. Michael Maes of @Trimble Survey (a survey company) commented, “drones are a dirty word”. He prefers the term UAS (unmanned aerial system). So, what’s the connection with “I am a survey company, why do I need Facebook?” […]