Tag: Marketing

Hanging onto that rocket!  The 3D laser scanning market is on the up up and away!
18.07.2013

By Elaine ball, a marketing perspective, 3D laser scanning market The 3D laser scanning market is changing rapidly.  We have all seen the decline is pricing with the hustle and bussell of the Faro Focus ‘frightening’ all the other manufacturers around the globe.  (The impact was phenomenal and a great change in direction).  3D Laser […]

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The corporate website?  The key to B2B companies?  The slicker the better??? Or is it?
13.07.2013

Remember not that long ago, text heavy websites that did not ‘ooozz’ creativity but provided the reader with as much information as possible.   The objective TO INFORM? Now…. fast forward to 2013 and beyond.  The corporate website MUST stay ahead of the creativity spiral! Or should it?  Let me come back to that point. The website is your hub!  […]

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Brand Positioning! How do I know where my product is and how can I move it if it isn’t working?
10.07.2013

Our customers know us as one thing; our competition think we are competition but we are not and we think we are going down this path but we aren’t…. Try this: Start internally.  Ask your people (in all departments) what they think the benefits of your products are.  What do they think your customers thinks […]

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OMG my product is great but I’ve hired idiots!
02.07.2013

This is a rather touchy subject and quite controversial but its also a very important subject.  You may have a great product and service.  The marketing is right, you’re getting the leads, you’re slowing (and I mean slowly) growing but that’s it. Have you looked at your people?  Do they get on? Are they happy? Are they the right […]

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I have NO idea HOW to sell this thing!!!
29.06.2013

Ok, you’re a technical company with an amazing product now what do you do with it?  I get asked this question all the time.  “We know its good but we don’t know how to sell it?” OR “All our customers are through word of mouth but we don’t know how to sell it!”  Sound familiar? Ok, here are some tips: 1. What […]

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Too many social whats?  I can’t do them all, its too much!
11.06.2013

Do you tweet? Do you Blog? Do you Facebook? Do you Pinterest?….. I can hear you saying; STOP!! Its too much!  “too many things and what’s the point?”  I agree there are too many.  Lucky for you I love to find the latest platforms and test them out for myself!  Below is a very short […]

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Do online crowds work for B2B companies?
24.05.2013

I’ve just read an article in The Marketer (www.themarketer.co.uk) titled Crowd Control.  Muireann Bolger explains how today’s consumers are using social media to make decisions.  People are flocking in the crowds to obtain, check and make decisions on information that has been posted on the web.  Checking if product x will work?  We have seen this with http://www.tripadvisor.co.uk.  But […]

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“Marketing is s…
18.05.2013

“Marketing is strength, determination & passion” Elaine Ball

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Marketing is advertising! Right?
13.05.2013

Marketing has evolved over the years and B2C organisations esp FMCG know how IMPORTANT marketing is and what marketing is.  (What i mean by FMCG (Fast Moving Consumer Goods) is groceries, games, toiletries etc.) Unfortunately B2B/ Technical organisation don’t. Now i’m being very ‘general’ here as there are some great B2B companies out there with […]

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Why Technology Marketing is different!
11.05.2013

Why Technology Marketing is different!. Nice (but long) slide show shown on SlideShare on Why Technology Marketing is different. This slideshow looks at why your marketing has to be specific in order for you to succeed.  Check it out and let me know what you think.

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Networking sites? Confused? Don’t be!
09.05.2013

Networking sites? Confused? Don’t be! This blog is very interesting and gave me lots to think about.

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