By Elaine Ball
Sales follow-up, your friend or foe?
With the dawn of Intergeo here and the hustle & bustle of the exhibitors getting ready for another year of excitement, a more serious note is on the horizon for the dozens of geoinformation companies wishing to entice new customers to grow their sales.
Sales follow-up is a very important one for the companies wishing to build their brand awareness and grow their sales. An important topic indeed and unfortunately, one that gets ignored very often after the excitement of Intergeo has died down.
Its true…. your sales people will fall into the trap of being overwhelmed and dare I say it…. lazy!
So, make ‘Follow-up’ into a competition and lets grow those sales.
Here is something to consider;
The point of this short sharp blog on ‘follow-up’ is to get you thinking about the expense you have invested at such a highly prestigious show. Don’t waste all that great effort your team has worked so hard on. Remember, the leads generated at the exhibition are ‘warm leads’ because the people came to you.
So don’t waste all that hard work. Make ‘follow-up’ part of your sales cycle and measure the results.