Tag: Marketing

How do I develop strategy?  Where do I start?
24.09.2014

  How do I develop strategy?  Where do I start?     Have you been wondering ‘where’ to start with strategy development?  Need to realign your business or just get ‘things’ moving? Your strategy depends on ‘what you and/ or your board want for the business’.   Ask yourself the following: What do I want […]

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Growing a brand in Africa? How easy?
25.04.2014

By Elaine Ball, CEO of EBTM Growing a brand in Africa? How easy? Building up a brand within a foreign country can be extremely difficult for any business from a different country. Building a brand generally is hard work. Below are 6 tops tips to share when building your brand in Africa: 1. Find a […]

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Challenging the way you do things, its all about change.
18.12.2013

By elaine ball, ceo, ebtm Challenging the way you do things, its all about change. Change is hard.  Business is becoming more and more challenging.  Company directors have to think differently in order to grow their businesses.  This is no exception to marketing and what I mean by marketing is the way you ‘market’ yourself.  […]

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Sales follow-up, friend or foe?
09.10.2013

By Elaine Ball Sales follow-up, your friend or foe? With the dawn of Intergeo here and the hustle & bustle of the exhibitors getting ready for another year of excitement, a more serious note is on the horizon for the dozens of geoinformation companies wishing to entice new customers to grow their sales. “Sales follow-up” […]

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Learning the sales game?
26.09.2013

By Elaine Ball Learning the sales game.  You either have it or you don’t?  This was the topic of conversation at last weeks training session given by sales gurus Huthwaite International at the Radisson near London’s Heathrow T5. Being in the world of Geomatics and selling technical type products or services to other technical type […]

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Would like to EXPORT? Not sure where to start!
28.08.2013

By Elaine Ball Would like to export, but don’t know where to begin? As a business owner, director or marketer, its sometimes very daunting the thought of exporting your beloved product.  However it doesn’t have to be.  Here are 6 key things to check out! 1). Join a group on LinkedIn Yes its that’s easy!  […]

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Business leaders of tomorrow don’t know a world without mobile
23.08.2013

by Elaine Ball The old PC will be non-existent by 2020 as more and more technical savvy kids adopt the mobile way.  Just think about this:  the next ‘generation social natives’ don’t know a world without the Internet!  They don’t know a world without a mobile phone! “think about it”  Google have announced that mobile […]

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I am a survey company, why do I need Facebook?
15.08.2013

By Elaine Ball The survey industry is transforming yet again with the hype about drones or should I say UAVs.  Michael Maes of @Trimble Survey (a survey company) commented, “drones are a dirty word”.  He prefers the term UAS (unmanned aerial system). So, what’s the connection with “I am a survey company, why do I need Facebook?” […]

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Surveying from the air by remote control vs marketing in a different light
08.08.2013

Surveying from the air by remote control vs marketing in a different light   By Elaine Ball, CEO of Elaine Ball Technical Marketing (EBTM) Ltd The latest buz around the surveying industry is drones (UAV or Unmanned aerial vehicles).  What does that mean?  Well, flying machines, which scan the ground from the sky by remote […]

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B2B International Marketing at your fingertips, EBTM’s website is now LIVE!
06.08.2013

**NEWS** By Elaine Ball Need specific, to the point information on HOW to improve your marketing?  Need advice on international markets?  Need support in implementing a marketing and Sales strategy? Check out www.elaineball.co.uk, we have gone LIVE!! Elaine Ball Technical Marketing (EBTM) Ltd is a full-service B2B marketing consultancy with international experience providing expert knowledge […]

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The POWER of a brand vs the FORCE of publicity
19.07.2013

To the excitement and now disappointment of my fans; I published me on the front cover of @Forbes magazine.

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Hanging onto that rocket!  The 3D laser scanning market is on the up up and away!
18.07.2013

By Elaine ball, a marketing perspective, 3D laser scanning market The 3D laser scanning market is changing rapidly.  We have all seen the decline is pricing with the hustle and bussell of the Faro Focus ‘frightening’ all the other manufacturers around the globe.  (The impact was phenomenal and a great change in direction).  3D Laser […]

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