Here are 5 Simple Steps for Creating a Geospatial Marketing Plan that works for you! 1.Set a goal for your marketing Example: to grow sales by 20% in the Construction market to $1m USD. The trick is FOCUS! 📋 You need a goal in order to know where you are going and what it looks like […]
3rd December 2020 Sheep Dog Land (the Yorkshire Dales, England) Welcome to the 4th issue of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A “hello” to our awesome newbies: Lanny, Luana, Lori and Katie. THANK YOU for being here. […]
Sheep Land, Thursday 22 October 2020 Dear Friend, Welcome to the first ever Geospatial Marketer Newsletter, a monthly newsletter from me, Elaine Ball, on all the stuff that matters – geospatial marketing, life and horses! (OK… Maybe not so much on horses.) A big thank you to my first 42 subscribers! A big hug from me! […]
Marketing Articles not to forget A GROWING list of great articles. I come across some amazing reads… and while I post a lot of these on our dedicated Geospatial Sales & Marketing Support Group on LinkedIn I’ve decided to add them to this page…. So keep you eye ball’s peeled…. Strategy & Marketing […]
A Life as a Geospatial Marketer These videos are not edited – its just a diary…. so warts and all! Especially today.. Got my butt down to Geodata in London on Thursday 30th November to mingle with the Geospatial Industry. What a nice wee conference. Loved Martyn’s (from KOREC) presentation “What Next for the […]
Remember that time one of your clients bought a complete LiDAR remote sensing system on the spur of the moment? That’s right, they didn’t. BECAUSE NO ONE DOES THAT. Here in the geo-space, people think pretty damn carefully about the technology they’re going to invest in. It takes time to make a decision. A sales […]
When I say “killer marketing campaign” what do you think of? Billboards? Magazine spreads? Halftime ads at the Superbowl? If so, stop right there, because the only thing marketing like this will kill is your budget. Believe me, a really awesome marketing campaign is no longer about splashing as much cash as you […]
A Life as a Geospatial Marketer How many Trig Pillars are there in the UK? Watch this video to find out! A slightly different look and feel towards my video diaries this week – the weather has changed and ‘boy’ was it dark recording it. This week looks at the following: An overview on what I’m doing […]
What company isn’t looking to turn a profit? Yep, no doubt about it; these days the geospatial industry is a hot-mess of companies all searching for the holy grail…real life paying customers. But so many people don’t invest in one crucial revenue source: the humble website. Yes you know who you are!! Sure, you can […]
You’ve taken the plunge into starting your own business; all those tales of overnight success stories and raking in the big bucks are flying around your head. It’s great to dream big, right? But annoyingly, the ‘build it and they will come’ theory just isn’t always true. Marketing your business is essential to get […]
The “How-2-be-a-GeoMarketer” Series Part 1 – Surveyors: How to get the most out of a tiny Marketing Budget! Hey up (as we say in Yorkshire) Surveyors. I’ve pulled together a quick guide on how to get the most out of a tiny marketing budget! Focused at Surveyors: directors and managers of survey teams and their […]
I have a shameful secret. I’m almost too scared to confess it. But we’re friends, right? I can trust you…? I have – whisper it – nearly 800 unread emails in my inbox. I know, it’s terrible. I seriously need to de-clutter. But how did it get to this? Well, part of the problem is […]