Category: B2B Marketing

I am a survey company, why do I need Facebook?
15.08.2013

By Elaine Ball The survey industry is transforming yet again with the hype about drones or should I say UAVs.  Michael Maes of @Trimble Survey (a survey company) commented, “drones are a dirty word”.  He prefers the term UAS (unmanned aerial system). So, what’s the connection with “I am a survey company, why do I need Facebook?” […]

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Surveying from the air by remote control vs marketing in a different light
08.08.2013

Surveying from the air by remote control vs marketing in a different light   By Elaine Ball, CEO of Elaine Ball Technical Marketing (EBTM) Ltd The latest buz around the surveying industry is drones (UAV or Unmanned aerial vehicles).  What does that mean?  Well, flying machines, which scan the ground from the sky by remote […]

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NO MORE dross!  Bring on the UK thought leaders in B2B Marketing!
25.07.2013

By Elaine Ball This is not a plug at anyone!  BUT…. I’m now long enough in the tooth to release I know quite a bit about marketing!  I’ve grown up through the sales and marketing pipeline and headed up a laser manufacturing business that exported 95% of its products.  I’ve tested the water in lots […]

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Do online crowds work for B2B companies?
24.05.2013

I’ve just read an article in The Marketer (www.themarketer.co.uk) titled Crowd Control.  Muireann Bolger explains how today’s consumers are using social media to make decisions.  People are flocking in the crowds to obtain, check and make decisions on information that has been posted on the web.  Checking if product x will work?  We have seen this with http://www.tripadvisor.co.uk.  But […]

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What really matters in B2B selling!
11.05.2013

What really matters in B2B selling! Great article by Steven Woods on What really matters in B2B selling.  Check out this link.

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