Category: B2B Marketing

Shooting Videos for clients – the pro’s and the con’s
21.04.2015

Shooting Videos Organisation is key Sitting in Craiglash quarry, in the highlands of Scotland in a pimped up high viz van watching our video crew setting up for a shoot is somewhat inspiring.  The weather, can you believe it, is actually sunny with virtually no wind!  Perfect weather to showcase the new mobile mapping system […]

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10 top tips for getting customers to come to you!
08.04.2015

Website Content During my trip to Social Media Marketing World in San Diego last week, Mark Schaefer, one of the worlds top Marketing Gurus has done some extensive research on content generation.  He has predicted that the Internet is set to grow by over 500% by 2020.  Oh boy! So, for example; if we are […]

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Gold Nugget Series 2015 #002 Measuring return on your marketing spend!
26.01.2015

Gold Nugget Series 2015 #002 – Measuring return on your marketing spend! Measuring return on your marketing spend!  Listen to this blog via sound cloud here I hear this over and over and over again.  “Elaine, how can we measure the money we spend on marketing?, the return on investment? ROI.  Marketing is a cost!” […]

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Gold Nugget Series 2015 #001 Getting your marketing started in 2015
31.12.2014

Gold Nugget Series 2015 #001 – Getting your marketing started in 2015 for Geospatial Companies LISTEN to this blog via Sound Cloud here 1. Dig out the ‘where we are going document’ if you have one.  You need to know what direction you are traveling in!  Why? So you don’t waste valuable resource and money, […]

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How to measure which Geospatial Publication is getting YOU noticed!
09.10.2014

How to measure which publication is getting YOU noticed!  Creating a Geospatial knowledge Hub. Opening and retuning from Intergeo 2014 Just returned from Intergeo 2014, what a great show!  Some very interesting things going on esp the new RiCopter from Riegl.  What was interesting compared to a couple of years ago is everyone and their […]

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How do I develop strategy?  Where do I start?
24.09.2014

  How do I develop strategy?  Where do I start?     Have you been wondering ‘where’ to start with strategy development?  Need to realign your business or just get ‘things’ moving? Your strategy depends on ‘what you and/ or your board want for the business’.   Ask yourself the following: What do I want […]

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Finding your way to the future
18.06.2014

Finding your way to the future.  by Elaine Ball How do you plan for the future? How does a company within the Geospatial sector plan ahead? How do you successfully find your way to the future? If you’re in product sales, do you switch strategies into service (as in ‘doing’ the job); if you’re a […]

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Thinking long term! Don’t get stuck in the day job! Geospatial Market.
05.06.2014

Thinking long term!  Don’t get stuck in the day job! Geospatial Market. By Elaine Ball   I attended GeoBusiness in London last week and was pleasantly surprised. Focused marketing (from the show officials), well attended by the Geospatial community and a real buzz in the air. (“I think a must for next year!”) My aim […]

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Challenging the way you do things, its all about change.
18.12.2013

By elaine ball, ceo, ebtm Challenging the way you do things, its all about change. Change is hard.  Business is becoming more and more challenging.  Company directors have to think differently in order to grow their businesses.  This is no exception to marketing and what I mean by marketing is the way you ‘market’ yourself.  […]

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Sales follow-up, friend or foe?
09.10.2013

By Elaine Ball Sales follow-up, your friend or foe? With the dawn of Intergeo here and the hustle & bustle of the exhibitors getting ready for another year of excitement, a more serious note is on the horizon for the dozens of geoinformation companies wishing to entice new customers to grow their sales. “Sales follow-up” […]

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Would like to EXPORT? Not sure where to start!
28.08.2013

By Elaine Ball Would like to export, but don’t know where to begin? As a business owner, director or marketer, its sometimes very daunting the thought of exporting your beloved product.  However it doesn’t have to be.  Here are 6 key things to check out! 1). Join a group on LinkedIn Yes its that’s easy!  […]

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Business leaders of tomorrow don’t know a world without mobile
23.08.2013

by Elaine Ball The old PC will be non-existent by 2020 as more and more technical savvy kids adopt the mobile way.  Just think about this:  the next ‘generation social natives’ don’t know a world without the Internet!  They don’t know a world without a mobile phone! “think about it”  Google have announced that mobile […]

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