Thinking long term! Don’t get stuck in the day job! Geospatial Market. By Elaine Ball I attended GeoBusiness in London last week and was pleasantly surprised. Focused marketing (from the show officials), well attended by the Geospatial community and a real buzz in the air. (“I think a must for next year!”) My aim […]
By elaine ball, ceo, ebtm Challenging the way you do things, its all about change. Change is hard. Business is becoming more and more challenging. Company directors have to think differently in order to grow their businesses. This is no exception to marketing and what I mean by marketing is the way you ‘market’ yourself. […]
By Elaine Ball Sales follow-up, your friend or foe? With the dawn of Intergeo here and the hustle & bustle of the exhibitors getting ready for another year of excitement, a more serious note is on the horizon for the dozens of geoinformation companies wishing to entice new customers to grow their sales. “Sales follow-up” […]
By Elaine Ball Would like to export, but don’t know where to begin? As a business owner, director or marketer, its sometimes very daunting the thought of exporting your beloved product. However it doesn’t have to be. Here are 6 key things to check out! 1). Join a group on LinkedIn Yes its that’s easy! […]
by Elaine Ball The old PC will be non-existent by 2020 as more and more technical savvy kids adopt the mobile way. Just think about this: the next ‘generation social natives’ don’t know a world without the Internet! They don’t know a world without a mobile phone! “think about it” Google have announced that mobile […]
By Elaine Ball The survey industry is transforming yet again with the hype about drones or should I say UAVs. Michael Maes of @Trimble Survey (a survey company) commented, “drones are a dirty word”. He prefers the term UAS (unmanned aerial system). So, what’s the connection with “I am a survey company, why do I need Facebook?” […]
Surveying from the air by remote control vs marketing in a different light By Elaine Ball, CEO of Elaine Ball Technical Marketing (EBTM) Ltd The latest buz around the surveying industry is drones (UAV or Unmanned aerial vehicles). What does that mean? Well, flying machines, which scan the ground from the sky by remote […]
By Elaine Ball This is not a plug at anyone! BUT…. I’m now long enough in the tooth to release I know quite a bit about marketing! I’ve grown up through the sales and marketing pipeline and headed up a laser manufacturing business that exported 95% of its products. I’ve tested the water in lots […]
I’ve just read an article in The Marketer (www.themarketer.co.uk) titled Crowd Control. Muireann Bolger explains how today’s consumers are using social media to make decisions. People are flocking in the crowds to obtain, check and make decisions on information that has been posted on the web. Checking if product x will work? We have seen this with http://www.tripadvisor.co.uk. But […]
What really matters in B2B selling! Great article by Steven Woods on What really matters in B2B selling. Check out this link.