By Elaine Ball This is not a plug at anyone! BUT…. I’m now long enough in the tooth to release I know quite a bit about marketing! I’ve grown up through the sales and marketing pipeline and headed up a laser manufacturing business that exported 95% of its products. I’ve tested the water in lots […]
Our customers know us as one thing; our competition think we are competition but we are not and we think we are going down this path but we aren’t…. Try this: Start internally. Ask your people (in all departments) what they think the benefits of your products are. What do they think your customers thinks […]
Well i’ve just landed in Yorkshire after a 6hrs journey from Aberdeen…. I took some advice last night from @jeffbullas the guru in Social Media. He recommended some books to read so I downloaded The Element by Ken Robinson. Since I had such a long journey I thought I would digest some new information. Wow! How […]