Tag: Content Marketing

NO MORE dross!  Bring on the UK thought leaders in B2B Marketing!
25.07.2013

By Elaine Ball This is not a plug at anyone!  BUT…. I’m now long enough in the tooth to release I know quite a bit about marketing!  I’ve grown up through the sales and marketing pipeline and headed up a laser manufacturing business that exported 95% of its products.  I’ve tested the water in lots […]

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Brand Positioning! How do I know where my product is and how can I move it if it isn’t working?
10.07.2013

Our customers know us as one thing; our competition think we are competition but we are not and we think we are going down this path but we aren’t…. Try this: Start internally.  Ask your people (in all departments) what they think the benefits of your products are.  What do they think your customers thinks […]

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Do you have a sweet spot?
19.05.2013

Well i’ve just landed in Yorkshire after a 6hrs journey from Aberdeen…. I took some advice last night from @jeffbullas the guru in Social Media.  He recommended some books to read so I downloaded The Element by Ken Robinson.  Since I had such a long journey I thought I would digest some new information. Wow!  How […]

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