Tag: Content Marketing

Diary of a Geospatial Marketer: The Isle of Man TT Report
14.06.2018

Hi everyone! Like Motorbikes? Like the Isle of Man TT? Like lasers? Last week I went over to the Isle of Man for the TT motor bike racing, and it was just incredible! The Isle of Man TT is the world’s ultimate road race. Not only is the Isle of Man a beautiful place to be […]

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Diary of a Geospatial Marketer: Florida Trip 2018
30.05.2018

Hello everyone, It’s been a busy time here at EBTM, with a recent trip to Florida for the the TUC 2018 conference. As some of you know I do a weekly VLOG on what EBTM gets up to in the Geospatial Marketing Industry. I am literally two weeks behind on this TopoDOT User Conference (#TUC18) VLOG […]

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Diary of a Geospatial Marketer: The “sexy” bit of feature extraction
10.04.2018

We’ve been fighting the incredible amount of snow here in the Yorkshire Dales over Easter, battling our way to the post office to get the latest “Get Kids Into Survey” posters out the door. The brand awareness for sponsoring this great poster has gone through the roof! We’re delighted to have recently added TopoDOT’s sponsored dog, […]

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Introducing the Content Marketing World Conference
30.03.2018

In this latest VLOG find out all about the amazing Content Marketing World Conference and how we can get you special discounts, and great hotel deals for this must attend event. If you are a geospatial marketer, surveyor and/or director this is the ultimate marketing conference that you need to go to. Find out more […]

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Diary of a Geospatial Marketer Friday 1st December 2017
01.12.2017

A Life as a Geospatial Marketer   These videos are not edited – its just a diary…. so warts and all! Especially today..   Got my butt down to Geodata in London on Thursday 30th November to mingle with the Geospatial Industry. What a nice wee conference. Loved Martyn’s (from KOREC) presentation “What Next for the […]

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How to Leverage Your Most Powerful Marketing Resource – For FREE
14.02.2017

  You’ve seen the Wizard of Oz, right? Well, just in case it’s been a while, here’s a recap: Dorothy finds herself plonked in a strange, unfamiliar land where she picks up some equally clueless friends. They make a long and difficult journey to find a revered and supposedly all-powerful figure who can sort all […]

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The Hottest New Geospatial Marketing Trends from Intergeo 2016
24.11.2016

  “I’m wearing your pants!” Yes, that was the first thing I heard someone shout out to me when I walked into Intergeo 2016, from Daniel from Intergeo no less. Remember when I told you about the branded underwear we gave away at Geobusiness back in May? Looks like that marketing push is still going […]

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Geospatial Buying Process Grinding to a Halt? Here’s a Tried-and-Tested Way to Oil the Wheels
24.11.2016

  We talk a lot about the “buying process” or the “buyer’s journey” in Geospatial. You know, the specific set of steps that your customer takes to get from total stranger to happy customer.  The “touchpoints” they make with your brand. How your selling strategy intersects with their buying cycles and blah blah blah. Or, […]

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6 Ways to Avoid Turning Your Visitors Off You!
27.09.2016

  Okay, in the next ten minutes I’m going to give you some amazing tips for producing content that your audience really, really want… and how to market that content without turning them off in the process. But just before I do that, I’m going to tell you a little bit about what I learned […]

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How Do I Increase Sales By $200k
09.09.2016

  Marketers: Here’s How to Stop Looking Desperate (and Start Getting People to Show Up) Ever get that sense of dread before a party? The sinking feeling that no one will actually turn up? Sure, you scattergunned all your Facebook friends. You’ve been texting the most popular people for the past week. But all you’ve […]

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Are you missing your mojo?
12.11.2015

Why Industrial Marketers must put some spice into their content!   Ok Doug Kessler, I’m doing this for you! And I’ve stolen your fun ideas! 😉   What do turtles, a bunch of B2B marketers and mojo’s have in common? A conference all about serving the customer and it is not just any customer, it […]

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Business leaders of tomorrow don’t know a world without mobile
23.08.2013

by Elaine Ball The old PC will be non-existent by 2020 as more and more technical savvy kids adopt the mobile way.  Just think about this:  the next ‘generation social natives’ don’t know a world without the Internet!  They don’t know a world without a mobile phone! “think about it”  Google have announced that mobile […]

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