Online advertising has come a long, long way in recent years. Retargeted advertising means that you can hone in on precisely the customers you want to talk to, and ensure you don’t waste time and money on scattergunning inappropriate leads. A wealth of analytics tools means you can figure out exactly what works – […]
Contract award announcement Elaine Ball Technical Marketing Ltd (EBTM) has announced that they have been awarded a contract to deliver business and marketing services by Langver Engineering, a global designer and manufacturer of curtain tensioners. Langver Engineering sells a wide range of curtain tensioners to all major coachbuilders in the UK, as well as […]
By Elaine Ball, CEO of EBTM Growing a brand in Africa? How easy? Building up a brand within a foreign country can be extremely difficult for any business from a different country. Building a brand generally is hard work. Below are 6 tops tips to share when building your brand in Africa: 1. Find a […]
By Elaine Ball Would like to export, but don’t know where to begin? As a business owner, director or marketer, its sometimes very daunting the thought of exporting your beloved product. However it doesn’t have to be. Here are 6 key things to check out! 1). Join a group on LinkedIn Yes its that’s easy! […]
by Elaine Ball The old PC will be non-existent by 2020 as more and more technical savvy kids adopt the mobile way. Just think about this: the next ‘generation social natives’ don’t know a world without the Internet! They don’t know a world without a mobile phone! “think about it” Google have announced that mobile […]
By Elaine Ball The survey industry is transforming yet again with the hype about drones or should I say UAVs. Michael Maes of @Trimble Survey (a survey company) commented, “drones are a dirty word”. He prefers the term UAS (unmanned aerial system). So, what’s the connection with “I am a survey company, why do I need Facebook?” […]
Surveying from the air by remote control vs marketing in a different light By Elaine Ball, CEO of Elaine Ball Technical Marketing (EBTM) Ltd The latest buz around the surveying industry is drones (UAV or Unmanned aerial vehicles). What does that mean? Well, flying machines, which scan the ground from the sky by remote […]
**NEWS** By Elaine Ball Need specific, to the point information on HOW to improve your marketing? Need advice on international markets? Need support in implementing a marketing and Sales strategy? Check out www.elaineball.co.uk, we have gone LIVE!! Elaine Ball Technical Marketing (EBTM) Ltd is a full-service B2B marketing consultancy with international experience providing expert knowledge […]
By Elaine Ball This is not a plug at anyone! BUT…. I’m now long enough in the tooth to release I know quite a bit about marketing! I’ve grown up through the sales and marketing pipeline and headed up a laser manufacturing business that exported 95% of its products. I’ve tested the water in lots […]
Remember not that long ago, text heavy websites that did not ‘ooozz’ creativity but provided the reader with as much information as possible. The objective TO INFORM? Now…. fast forward to 2013 and beyond. The corporate website MUST stay ahead of the creativity spiral! Or should it? Let me come back to that point. The website is your hub! […]
(By Elaine Ball) The big buzz in the world of B2B marketing at the moment is “content marketing”. Big deal or is it? I’m currently down at MarketingWeekLive in London: quite impressive actually, and the topic is hot here too. We all know we must write specific stuff for our specific audience. But do we […]
Getting the basics right! This seems to be quite a hot topic for many technical B2B organisations. Getting the basics right! Techy people, like yourselves love technology. Seeing a vision for the beloved product is wonderful. However… the hardest thing for technical boffins is getting it out into the marketplace. Here are some basic tips […]