About Us

Geospatial Marketers with
a vision of success!

Elaine Ball in a nutshell

A note from Elaine:

Hey there.  I am Elaine Ball, creator and visionary of Elaine Ball Ltd, a global business and marketing evangelist for the Geospatial Industry.  One part marketer, one part biz development, one part strategic thinker and one part superhero, I have dedicated 20 years to international marketing and business development for the technical industry. My background being in manufacturing of laser survey equipment sold to multiple industries including; Mining, Quarry, Oil & Gas, Aviation, Transportation, Forestry and Surveying. You name it; she markets it.

This is all thanks to my:

  • inside-out understanding of the challenges and nuances of the industry
  • huge network of contacts and ideal suppliers
  • sheer depth of industry and market knowledge
  • expertise of building strong and profitable businesses globally

Aren’t you glad you found me?

There is a lack of specialised technical sales and marketing expertise within the geospatial industry and surrounding vertical markets, so I jumped at the chance to get stuck in and offer a dedicated resource. The cherry on the cake? I understand the industry having lived and breathed it over the years.

Elaine’s mission! To raise the standards within the Geospatial Industry Globally by giving surveyors through to manufacturers a dedicated resource for business, sales, marketing and strategic communications…and to encourage and excite the next generation of surveyors.

psssst… we use Riegl RiCOPTER drones. Check them out.

How did it all begin?

Founder and CEO, Elaine was born ready to help businesses grow and become profitable.

As Managing Director of Measurement Devices Ltd (MDL) from 2008 to 2012, she doubled sales, before working with her father and chairman to sell it to a FTSE 250 company in 2013.

She then saw a huge opportunity for dedicated marketing consultancy for the Geospatial Industry. An industry that’s technical and passionate, sure, but that lacks really great marketing know-how. Thus leading to poor sales and sales conversion.

Results-driven marketing

Elaine Ball’s raison d’etre for results-driven marketing was born. Forged from the team’s belief that every business in the Geospatial sector should benefit from:

  • understanding how great content leads to more profitable sales
  • sales and marketing training aids focused on geospatial
  • greater returns on their investment through building on their knowledge
  • assistance in building a strong and profitable global offering
  • strength, passion and dedication on the subject

Elaine is supported by two kick-ass geniusus Sarah Rogerson who is the backbone to the business, supporting from a client relations point of view, and Elly Ball who specialises in creative copywriting, social media execution and has a strong background in photography, laser scanning and SketchUp.

“We are passionate and enthusiastic; for our fields of expertise, and for our clients’ businesses”

The Horse

Elaine is a keen horsewomen, so naturally the horse had to reflect in the branding.  

The horse – embodying the strength, passion and determination in the company’s values and beliefs (and the ladies’ love for all things equestrian – bar Elly who is non horsey)

Who’s Who?


Some of our amazing Clients

Call Elaine