Tag: B2B

Marketing Articles NOT to FORGET!
05.12.2017

  Marketing Articles not to forget A GROWING list of great articles.  I come across some amazing reads… and while I post a lot of these on our dedicated Geospatial Sales & Marketing Support Group on LinkedIn I’ve decided to add them to this page….   So keep you eye ball’s peeled….     Strategy & Marketing […]

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Follow These 6 Steps to NAIL Your Sales Lead Generation
30.11.2017

Remember that time one of your clients bought a complete LiDAR remote sensing system on the spur of the moment? That’s right, they didn’t. BECAUSE NO ONE DOES THAT. Here in the geo-space, people think pretty damn carefully about the technology they’re going to invest in. It takes time to make a decision. A sales […]

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Diary of a Geospatial Marketer Friday 17th November 2017
17.11.2017

  A Life as a Geospatial Marketer   Another crazy week in the Elaine Ball Camp! The Get Kids into Survey Campaign has taken off and its been great to see how humble the Survey Community has been. I love this Industry and together we can show the world how exciting it is!   I […]

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What’s This SEO Malarkey REALLY About?
12.04.2017

    What’s This SEO Malarkey REALLY About?   You know that sinking feeling when you dash into your local supermarket to pick something up in a hurry, and they’ve changed everything around? All you can think is: great, all I need is a carton of milk and a tin of cat food, but now […]

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How to Leverage Your Most Powerful Marketing Resource – For FREE
14.02.2017

  You’ve seen the Wizard of Oz, right? Well, just in case it’s been a while, here’s a recap: Dorothy finds herself plonked in a strange, unfamiliar land where she picks up some equally clueless friends. They make a long and difficult journey to find a revered and supposedly all-powerful figure who can sort all […]

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How to Get the Most Out of a Tiny Marketing Budget
09.01.2017

Okay, I know this sounds crazy, but… (Wait for it…) Sometimes, just having a very limited marketing budget to work with can actually be a godsend. No really, I’m serious! I know what you’re thinking: But Elaine, this is your profession! Aren’t you supposed to be persuading me to hand over as much money as […]

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50 Inspiring Tips from Geospatial Rockstars to Kickstart Your 2017 Marketing
21.12.2016

A new year is a time for reflection and it’s got me pondering on what people think about geospatial marketing. What they really think about it.   But more importantly, why do they care about it?     It’s a total no-brainer for me. I totally live and breath marketing and geospatial (and totally unrelatedly, […]

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The Ginormous Marketing Mistake that Everyone in Your Industry is Making
31.10.2016

Remember when the I Heart NY design first came out? Way back in the 70s? Yeah, this one: Back then, this simple design was the height of cool. It was sleek, bold and totally iconic. It made designer Milton Glaser a household name. Go to New York today and you’ll still see it plastered over […]

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Don’t Even Think About Online Advertising Before You’ve Read THIS
19.10.2016

  Online advertising has come a long, long way in recent years. Retargeted advertising means that you can hone in on precisely the customers you want to talk to, and ensure you don’t waste time and money on scattergunning inappropriate leads. A wealth of analytics tools means you can figure out exactly what works – […]

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Contract awarded  by Langver Engineering, a leading designer and manufacturer of curtain tensioners
16.11.2015

Contract award announcement Elaine Ball Technical Marketing Ltd (EBTM) has announced that they have been awarded a contract to deliver business and marketing services by Langver Engineering, a global designer and manufacturer of curtain tensioners.   Langver Engineering sells a wide range of curtain tensioners to all major coachbuilders in the UK, as well as […]

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Growing a brand in Africa? How easy?
25.04.2014

By Elaine Ball, CEO of EBTM Growing a brand in Africa? How easy? Building up a brand within a foreign country can be extremely difficult for any business from a different country. Building a brand generally is hard work. Below are 6 tops tips to share when building your brand in Africa: 1. Find a […]

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Would like to EXPORT? Not sure where to start!
28.08.2013

By Elaine Ball Would like to export, but don’t know where to begin? As a business owner, director or marketer, its sometimes very daunting the thought of exporting your beloved product.  However it doesn’t have to be.  Here are 6 key things to check out! 1). Join a group on LinkedIn Yes its that’s easy!  […]

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