Geospatial Marketing Workshops

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Geospatial Marketing Workshops

Focused subject based workshops (in-house and virtual) which delve into an individual topic.

Workshops Topics

Reviewing your marketing strategy; what are you doing now and how to plan for a successful future.
Content to turn heads; understanding what types of content to produce and how to measure what works
Understanding the Marketing Process; all about the flow and how it works with sales
Building a killer Geospatial Brand; from realigning to building
Digital Marketing – find out what’s working and what isn’t and how it ties in with sales £££
Social Media; understanding and reviewing social media platforms to help spread the word, build followers and convert into sales
- Instagram; how to build the right type of follower and why. Using stories to build fans and uncovering how to turn followers into customers.
- LinkedIn; setting up an awesome profile, using LinkedIn to build a fan base. Understanding free vs premium, using messages and utilising InMails (Premium)
- Facebook – how to build a following, using groups to build a sales funnel

To get FREE tips, see my Geospatial Marketing Tips on Instagram here.

What’s included?

Customised learning materials

Time, Cost and How?

Virtual Workshops:

Time: approx 1.5hrs + materials
Size of teams: up to 8 people
How? Via Zoom Link
Cost: £1,500 GBP + vat (if applicable)
Request a quote for teams greater than 8

In-house Workshops:

Time: approx 4-5 hrs + materials
Size of teams: up to 8 people
How? In-house
Cost: £3,000 GBP + vat (if applicable) + expenses (hotel, mileage, flights etc*)
Request a quote for teams greater than 8

* where applicable

Workshop details – what is it?

Are you:

Looking to get your team aligned?
Looking to improve your sales pipeline
Needing help to organise your marketing
Needing help to formulate a strategy
Needing assistance to align your sales and marketing
Need to understand which social platform to use and why
Need help in understanding how digital marketing works
Need to build a better online profile via LinkedIn
All of the above and more?

Workshop details – who is this for?

Director owners of Survey companies (especially to formulate a strategy and understand how marketing spend results in ROI)
Senior Survey managers who have a roll of growing sales
Director owners and senior managers of equipment resellers
Marketing and sales personnel
Manufacturers of software and hardware

Workshop details – How do you benefit?

Develop a strategy that works for your geospatial business
Understand how content marketing will help with sales lead generation
How using the right content will speed up the sales process
You will be able to reduce reactiveness and become a better planner therefore better return on investment
How to get your brand out there and develop it
Know which social media platform is right for your business
Understand the types of techniques you can execute immediately
Understand how to measure marketing spend and hold marketing accountable

We recently had an excellent one day workshop with Elaine where we came away with many ideas and tools to proactively narrow our marketing focus. With her geospatial background, she easily learned about our business and customized the workshop accordingly. Her exercise on analyzing customer needs and segmenting them into groups for focused campaigns was particularly beneficial. She is organized, entertaining and has followed up with us to keep us moving along.

Linda Dean GloverCo-Owner VP/ Marketing & Sales at Electronic Data Solutions

Elaine is a best marketer for Geospatial industry based on her professional experience of years in the field. She did marketing workshop for my sales and management team and we thought it was very insightful than expected. She guided us what we’d been thru out in our business and highlighted what we can do for better business in our market. During the whole workshop, she was the best mentor and skilful partner to improve our marketing strategy and skills.

Angela (So Yeon) KangBuildingPoint Korea

Elaine is an entrepreneur, marketing guru, geospatial professional, and mentor. She has the unique ability to effectively navigate and communicate throughout all levels of an organization. She has educated and mentored senior executives and she has also “got her boots dirty” by working directly next to marketing professionals within an organization. In addition, she has built relationships based on trust and value. Her “can-do” attitude has created an infectious following and her competence in social media and marketing has been extremely beneficial. She developed a marketing and social media workshop that she has deployed to over 20 dealers on several continents. These workshops have addressed branding, social media, and digital marketing and how these concepts can grow revenue and profit even in the toughest of economic environments. In addition, she preaches the age old marketing concept of features and benefits. This is taught to us at a very young age in our business life, however, we all many times forget a feature must translate to a benefit. She will remind you with a smile, a push, and an excellent marketing plan. Every great product or concept always has a great marketing professional standing in the shadows. I would recommend all of you to come out of the shadows and utilize the skills of Elaine Ball. I did and I am better for it.

Bryn Fosburgh, VPTrimble

Downloads

Download our Technical Marketing Workshop Workbook!

Download our Workbook

Why choose Elaine?

Elaine has board level experience – including qualifications from the Institute of Directors (IoD) and INSEAD
Elaine has got the track record to prove it – Elaine was previously Managing Director of Measurement Devices Ltd (MDL). She doubled sales before working with her father and chairman to sell it to a FTSE 250 company in 2013.
Elaine and kick ass Geospatial Marketing team know the Geospatial Industry – years and years of Geospatial Marketing Experience – just ask her clients!

Prices

Virtual Workshops delivered online

Subject based virtual workshops are $550 USD / £500 GBP + vat

In-house Workshops for UK companies

Workshops & Focused Subject Workshops £1,375 GBP + vat + expenses (per day) + expenses charged at cost + 10% /$2,420 USD + expenses (per day)

Recommendations

We highly recommend that your team follows up their workshop with quarterly follow-up sessions:

Why? Well it enables them to:

check the business is implementing the actions set out in the first workshop and in a timely fashion
bring outsider ‘thinking’ and connections to the business
re-align the business if off track or needs to diversify

Inspirational marketing people and companies to follow

Ian Cleary and his amazing social media business Razor Social
Content Marketing Evangelist Joe Pulizzi
Smart Marketing for Engineers by the wonderful Rebecca Geier
Social Media Examinar Mike Stelzner
The Queen of Facebook Mari Smith
The Pool Guy Marcus Sheridan – believe me, you will want to SEE THIS DUDE IN ACTION!
Carla Johnson the whizz B2B Marketer and co-author of EXPERIENCES: THE 7TH ERA OF MARKETING
Dave Reibstein, Dean of Marketing at Wharton Uni and Co-author of Marketing Metrics
Buyer Personas – the awesome book on how to focus on the right customer by Adele Revella
Jonah Berger and Best Selling Author of Contagious (Psst… Jonah loooovvveesss Bianchi bikes)
Engineering Marketer Rebecca Geier and her awesome book SMART MARKETING FOR ENGINEERS
The awesome inspiring Ann Handley and her amazing book on Everybody Writes

Geospatial Marketing Workshops

Focused Geospatial Marketing Workshops for Surveyors and Geospatial Professionals who want more!