What company isn’t looking to turn a profit? Yep, no doubt about it; these days the geospatial industry is a hot-mess of companies all searching for the holy grail…real life paying customers. But so many people don’t invest in one crucial revenue source: the humble website. Yes you know who you are!! Sure, you can […]
You’ve taken the plunge into starting your own business; all those tales of overnight success stories and raking in the big bucks are flying around your head. It’s great to dream big, right? But annoyingly, the ‘build it and they will come’ theory just isn’t always true. Marketing your business is essential to get your […]
The “How-2-be-a-GeoMarketer” Series Part 1 – Surveyors: How to get the most out of a tiny Marketing Budget! Hey up (as we say in Yorkshire) Surveyors. I’ve pulled together a quick guide on how to get the most out of a tiny marketing budget! Focused at Surveyors: directors and managers of survey teams and their […]
9 Copywriting Tips that Really Work in the Geospatial Sector Take a look at this paragraph for a moment: “We empower corporations to future-proof their construction investments by leveraging site-specific seismic motion best practices that deliver tremendous value and continually delight our clients. By moving the needle on core competencies like nonlinear and […]
What’s This SEO Malarkey REALLY About? You know that sinking feeling when you dash into your local supermarket to pick something up in a hurry, and they’ve changed everything around? All you can think is: great, all I need is a carton of milk and a tin of cat food, but now […]
Want to Become the Google of Geospatial? Why You Need a Great Brand to Beat Your Competitors How often do you use Google on an average day? If you’re anything like me, you probably use Google Search at least a dozen times a day – it’s my default for checking or researching everything from […]
Okay, I know this sounds crazy, but… (Wait for it…) Sometimes, just having a very limited marketing budget to work with can actually be a godsend. No really, I’m serious! I know what you’re thinking: But Elaine, this is your profession! Aren’t you supposed to be persuading me to hand over as much money as […]
“I’m wearing your pants!” Yes, that was the first thing I heard someone shout out to me when I walked into Intergeo 2016, from Daniel from Intergeo no less. Remember when I told you about the branded underwear we gave away at Geobusiness back in May? Looks like that marketing push is still going […]
We talk a lot about the “buying process” or the “buyer’s journey” in Geospatial. You know, the specific set of steps that your customer takes to get from total stranger to happy customer. The “touchpoints” they make with your brand. How your selling strategy intersects with their buying cycles and blah blah blah. Or, […]
Online advertising has come a long, long way in recent years. Retargeted advertising means that you can hone in on precisely the customers you want to talk to, and ensure you don’t waste time and money on scattergunning inappropriate leads. A wealth of analytics tools means you can figure out exactly what works – […]
Today, Elaine shows you some examples on how to develop sales leads and highlights how some companies are doing it right! Continuing from the previous video and how market segments are important to help focus your content. Get your content right and it will attract more people. People with that particular problem. The more focused […]
Part 1 How do I get more sales leads from my website? How to generate more visitors, which should lead to sales leads…… Ok Geospatial Marketers, let’s take a step back! First things first, what are you currently doing that brings in sales leads now (that works?) and what doesn’t work for you? […]