Website Content During my trip to Social Media Marketing World in San Diego last week, Mark Schaefer, one of the worlds top Marketing Gurus has done some extensive research on content generation. He has predicted that the Internet is set to grow by over 500% by 2020. Oh boy! So, for example; if we are […]
Gold Nugget Series 2015 #002 – Measuring return on your marketing spend! Measuring return on your marketing spend! Listen to this blog via sound cloud here I hear this over and over and over again. “Elaine, how can we measure the money we spend on marketing?, the return on investment? ROI. Marketing is a cost!” […]
How to measure which publication is getting YOU noticed! Creating a Geospatial knowledge Hub. Opening and retuning from Intergeo 2014 Just returned from Intergeo 2014, what a great show! Some very interesting things going on esp the new RiCopter from Riegl. What was interesting compared to a couple of years ago is everyone and their […]
By Elaine Ball, CEO of EBTM Growing a brand in Africa? How easy? Building up a brand within a foreign country can be extremely difficult for any business from a different country. Building a brand generally is hard work. Below are 6 tops tips to share when building your brand in Africa: 1. Find a […]
This is a rather touchy subject and quite controversial but its also a very important subject. You may have a great product and service. The marketing is right, you’re getting the leads, you’re slowing (and I mean slowly) growing but that’s it. Have you looked at your people? Do they get on? Are they happy? Are they the right […]
Well i’ve just landed in Yorkshire after a 6hrs journey from Aberdeen…. I took some advice last night from @jeffbullas the guru in Social Media. He recommended some books to read so I downloaded The Element by Ken Robinson. Since I had such a long journey I thought I would digest some new information. Wow! How […]
Marketing has evolved over the years and B2C organisations esp FMCG know how IMPORTANT marketing is and what marketing is. (What i mean by FMCG (Fast Moving Consumer Goods) is groceries, games, toiletries etc.) Unfortunately B2B/ Technical organisation don’t. Now i’m being very ‘general’ here as there are some great B2B companies out there with […]
So where do i begin when it comes to sorting out WHO i sell to and HOW I go about doing it? You are a small design house specialising in designing and manufacturing a sensor for detecting vehicles. You are the owner and CEO with a passion and dream to get your product into the […]
What motivates us? This is fantastic! I’m highly visual so this was right up my street. Check out this link on What Motivates us!
Why Technology Marketing is different!. Nice (but long) slide show shown on SlideShare on Why Technology Marketing is different. This slideshow looks at why your marketing has to be specific in order for you to succeed. Check it out and let me know what you think.
Networking sites? Confused? Don’t be! This blog is very interesting and gave me lots to think about.