Category: Marketing

Need advice on your Geospatial Marketing?
04.04.2016

  Need advice on your Geospatial Marketing? Want to discuss some of your issues or how to do something specific? Just need to review what you are doing in your Marketing? EBTM’s latest package is focused to ‘get you going’ and give you support without any commitment of retainers.  If you have people in house but need some […]

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Fly high with a UAV?  Should I invest?
22.02.2016

  Fly high with a UAV? Should I invest in a UAV?   At University I learnt about ‘Porters 5 Forces’, we have all been there and bought the management t-shirt! Blah blah blah My eyes glaze over! However……..   reading Valerie King’s latest news piece on UAVs in geodatapoint (February 2016) the subject is […]

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Lets blow up ISIS with a mobile mapper!
10.02.2016

Can you imagine shouting about something controversial in the Survey Community to get the attention of your target audience? Rachel Barnes, editor of Marketing talks about “Is fear of offending stifling your creativity?” Click here to read her article.   So, the question is, could you use this technique to get your name out there? […]

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Contract awarded  by Langver Engineering, a leading designer and manufacturer of curtain tensioners
16.11.2015

Contract award announcement Elaine Ball Technical Marketing Ltd (EBTM) has announced that they have been awarded a contract to deliver business and marketing services by Langver Engineering, a global designer and manufacturer of curtain tensioners.   Langver Engineering sells a wide range of curtain tensioners to all major coachbuilders in the UK, as well as […]

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Are you missing your mojo?
12.11.2015

Why Industrial Marketers must put some spice into their content!   Ok Doug Kessler, I’m doing this for you! And I’ve stolen your fun ideas! 😉   What do turtles, a bunch of B2B marketers and mojo’s have in common? A conference all about serving the customer and it is not just any customer, it […]

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Expanding your business through resellers
11.09.2015

Are Resellers key for your business?  Part of our remit with a lot of our clients is to help them expand their business globally and for a lot of them, the best route to do this is via resellers and partners. Over the next month or so we will release a few blogs that will […]

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10 top tips for getting customers to come to you!
08.04.2015

Website Content During my trip to Social Media Marketing World in San Diego last week, Mark Schaefer, one of the worlds top Marketing Gurus has done some extensive research on content generation.  He has predicted that the Internet is set to grow by over 500% by 2020.  Oh boy! So, for example; if we are […]

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Gold Nugget Series 2015 #002 Measuring return on your marketing spend!
26.01.2015

Gold Nugget Series 2015 #002 – Measuring return on your marketing spend! Measuring return on your marketing spend!  Listen to this blog via sound cloud here I hear this over and over and over again.  “Elaine, how can we measure the money we spend on marketing?, the return on investment? ROI.  Marketing is a cost!” […]

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How to measure which Geospatial Publication is getting YOU noticed!
09.10.2014

How to measure which publication is getting YOU noticed!  Creating a Geospatial knowledge Hub. Opening and retuning from Intergeo 2014 Just returned from Intergeo 2014, what a great show!  Some very interesting things going on esp the new RiCopter from Riegl.  What was interesting compared to a couple of years ago is everyone and their […]

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Growing a brand in Africa? How easy?
25.04.2014

By Elaine Ball, CEO of EBTM Growing a brand in Africa? How easy? Building up a brand within a foreign country can be extremely difficult for any business from a different country. Building a brand generally is hard work. Below are 6 tops tips to share when building your brand in Africa: 1. Find a […]

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OMG my product is great but I’ve hired idiots!
02.07.2013

This is a rather touchy subject and quite controversial but its also a very important subject.  You may have a great product and service.  The marketing is right, you’re getting the leads, you’re slowing (and I mean slowly) growing but that’s it. Have you looked at your people?  Do they get on? Are they happy? Are they the right […]

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Do you have a sweet spot?
19.05.2013

Well i’ve just landed in Yorkshire after a 6hrs journey from Aberdeen…. I took some advice last night from @jeffbullas the guru in Social Media.  He recommended some books to read so I downloaded The Element by Ken Robinson.  Since I had such a long journey I thought I would digest some new information. Wow!  How […]

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