When it comes to geospatial marketing, the errors and missteps are all too common. The precision that the field demands really should extend to your marketing strategies as well! And yet, we often see these epic geospatial marketing disasters. Pay attention and learn from others’ mistakes. What? No Landing Page? Picture this: You’ve just launched […]
Let’s look at decoding the mystery around influencer marketing. What is it? How does it work? Does it work in Geospatial? Do I really need it? We’ll answer all those questions in this post, but let’s start with the last one. Yes, you need it. Or, at least, you should certainly be trying it! So, […]
YouTube – How to create content that keeps people hooked! Success on YouTube doesn’t look the same as other channels. You’re not asking people to subscribe or like your videos, although of course they will when they love the content! The way to make YouTube work for you Geospatialer is to create content that your […]
JANUARY 2022 Welcome to my GOT BALLs, a monthly blurb by me, Elaine Ball – your Geospatial Marketer. Giving you the best Geospatial Marketing Resources possible. If this news-letter was forwarded to you, you can subscribe here. Happy 2023 – I bet it already feels like the Christmas holidays are a distant memory as the new year gets […]
Here are 10 top tips for Geospatial Organisations For Geospatial Sales folks! Pssst and Geospatial Marketers Exhibition booked, now you are excited to get stuck in, catch up with long lost acquaintances, meet new folks and attract potential NEW clients! Woohoo What are some of the things you should do before, during and AFTER the […]
The objective is to understand the difference between sales and marketing in order to grasp how working together will improve your sales revenue at a profit. Audience: Owners of Survey Firms / Sales and Markeitng Managers of equipment sellers Marketing and sales play a very important role within ANY business. In a nutshell, they […]
7 Steps for a super duper recruitment campaign To get you focused on hiring the right kind of Surveyor Now that we have uncovered the recruitment issues, it’s time to turn our findings into a workable plan to address this beast head on. My initial plan is to give you a step by step guide […]
How to attract and recruit surveyors through your MARKETING! Supply & Demand Talent is a business priority for every business, not just within the Survey Profession. From start up survey firms to large companies and government organizations like HS2 (UK) looking to find over 400 Qualified Surveyors within the next 5 years! Finding surveyors is […]
Is content marketing a smart move for your geospatial business? Content marketing can increase awareness, interest, and consideration from your company’s ideal customers or clients without breaking the bank. It’s also a great way to stand out from the competition and give your audience the information they need to confidently choose your business. Getting started […]
Balancing your Geospatial Life 28th January Snowy Sheep Land (the Yorkshire Dales, England) Welcome to the 8th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life, and maybe horses! A big hello to Petra, Stella and Caio. Welcome to […]
Here are 5 Simple Steps for Creating a Geospatial Marketing Plan that works for you! 1.Set a goal for your marketing Example: to grow sales by 20% in the Construction market to $1m USD. The trick is FOCUS! 📋 You need a goal in order to know where you are going and what it looks like […]
Getting past the pandemic 14th January 2021 Sheep Land (the Yorkshire Dales, England) Welcome to the 7th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A special non-contact high five to Lauren and Balaraman. Welcome to my world. […]