Category: Marketing

Getting the most out of your Geospatial Exhibition
01.09.2022

Here are 10 top tips for Geospatial Organisations  For Geospatial Sales folks! Pssst and Geospatial Marketers Exhibition booked, now you are excited to get stuck in, catch up with long lost acquaintances, meet new folks and attract potential NEW clients! Woohoo What are some of the things you should do before, during and AFTER the […]

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What is the difference between sales and marketing?
28.07.2022

The objective is to understand the difference between sales and marketing in order to grasp how working together will improve your sales revenue at a profit.    Audience: Owners of Survey Firms / Sales and Markeitng Managers of equipment sellers   Marketing and sales play a very important role within ANY business.  In a nutshell, they […]

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7 Steps for a super duper recruitment campaign
24.06.2022

7 Steps for a super duper recruitment campaign To get you focused on hiring the right kind of Surveyor Now that we have uncovered the recruitment issues, it’s time to turn our findings into a workable plan to address this beast head on.   My initial plan is to give you a step  by step guide […]

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Recruitment 101 for Surveyors in 2022
23.06.2022

How to attract and recruit surveyors through your MARKETING! Supply & Demand Talent is a business priority for every business, not just within the Survey Profession. From start up survey firms to large companies and government organizations like HS2 (UK) looking to find over 400 Qualified Surveyors within the next 5 years!   Finding surveyors is […]

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Content Marketing 101 for Geospatialers
13.01.2022

Is content marketing a smart move for your geospatial business?  Content marketing can increase awareness, interest, and consideration from your company’s ideal customers or clients without breaking the bank. It’s also a great way to stand out from the competition and give your audience the information they need to confidently choose your business. Getting started […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #8
28.01.2021

Balancing your Geospatial Life 28th January Snowy Sheep Land (the Yorkshire Dales, England) Welcome to the 8th  edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life, and maybe horses! A big hello to Petra, Stella and Caio. Welcome to […]

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✨5 Simple Steps for Creating a Geospatial Marketing Plan! ✨
20.01.2021

Here are 5 Simple Steps for Creating a Geospatial Marketing Plan that works for you! 1.Set a goal for your marketing Example: to grow sales by 20% in the Construction market to $1m USD. The trick is FOCUS! 📋 You need a goal in order to know where you are going and what it looks like […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #7
14.01.2021

Getting past the pandemic 14th January 2021 Sheep Land (the Yorkshire Dales, England) Welcome to the 7th  edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A special non-contact high five to Lauren and Balaraman. Welcome to my world. […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #6
31.12.2020

31st December 2020 Sheep Land (the Yorkshire Dales, England)   Welcome to the 6th  edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A special non-contact high five to Danila and John. I appreciate you! If this email was […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #5
17.12.2020

Elly Ball, Elaine Ball and Emily Monsen at Content Marketing World 2019 Hi Friend, Happy holidays to all and a very merry Christmas to those who follow Santa Claus! I hope you’ve all written your Dear Santa letters and put them up the chimney (if you have one!). We closed the doors for registering for […]

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GEOSPATIAL MARKETING ACADEMY EMAIL NEWSLETTER #4
03.12.2020

3rd December 2020 Sheep Dog Land (the Yorkshire Dales, England) Welcome to the 4th issue of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life!  If this email was forwarded to you but you’d like your own in future, just sign […]

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Geospatial Marketing Academy Email Newsletter #2
16.11.2020

5th November 2020 Sheep Land (can you spot the sheep behind my garden office?)  Dear Friend, Here’s my second monthly Geospatial Marketer Newsletter, a monthly newsletter from me, Elaine Ball, on all the stuff that matters in geospatial marketing. A warm welcome to Peta, Kelly, Natassja, Jamie and Amalia! I hope you find this insightful […]

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