âś… Focus on a niche (a segment of the market). For example don’t just say we do “laser scanning” or “boundary surveys”, focus on the specific areas like “Engineering firms who outsource Surveying” or “River Surveyors” like Storm Geomatics Limited who specialise on a particular segment of the surveying market. The more focused you are, […]
Is content marketing a smart move for your geospatial business? Content marketing can increase awareness, interest, and consideration from your company’s ideal customers or clients without breaking the bank. It’s also a great way to stand out from the competition and give your audience the information they need to confidently choose your business. Getting started […]
Marketing Articles not to forget A GROWING list of great articles. I come across some amazing reads… and while I post a lot of these on our dedicated Geospatial Sales & Marketing Support Group on LinkedIn I’ve decided to add them to this page…. So keep you eye ball’s peeled…. Strategy & Marketing […]
The Power of Videos for Developing Sales Scroll through your Facebook or Instagram feed and what do you see?  Video clips. Animations. Mini-documentaries. Awareness-raising videos. Sales and demo videos. Everywhere. Click on a link to a news article or blog post in just about any field and as likely as not, there’ll be a […]
Part 1 How do I get more sales leads from my website? How to generate more visitors, which should lead to sales leads…… Ok Geospatial Marketers, let’s take a step back! First things first, what are you currently doing that brings in sales leads now (that works?) and what doesn’t work for you? […]
Are Resellers key for your business? Part of our remit with a lot of our clients is to help them expand their business globally and for a lot of them, the best route to do this is via resellers and partners. Over the next month or so we will release a few blogs that will […]
By Elaine Ball Sales follow-up, your friend or foe? With the dawn of Intergeo here and the hustle & bustle of the exhibitors getting ready for another year of excitement, a more serious note is on the horizon for the dozens of geoinformation companies wishing to entice new customers to grow their sales. “Sales follow-up” […]
By Elaine Ball Learning the sales game. You either have it or you don’t? This was the topic of conversation at last weeks training session given by sales gurus Huthwaite International at the Radisson near London’s Heathrow T5. Being in the world of Geomatics and selling technical type products or services to other technical type […]