Hi everyone! Like Motorbikes? Like the Isle of Man TT? Like lasers? Last week I went over to the Isle of Man for the TT motor bike racing, and it was just incredible! The Isle of Man TT is the world’s ultimate road race. Not only is the Isle of Man a beautiful place to be […]
Hello everyone! In this week’s VLOG we are delighted to announce the release of our new Get Kids Into Survey poster, Smart Cities! Our new poster has a lot more detail and brand new characters such as Draeko the Dragon sponsored by Leica, our duelling cowboys Phil-Fedor from Bowman Consulting and Robert Martin from NEI GPS as […]
Hello everyone, It’s been a busy time here at EBTM, with a recent trip to Florida for the the TUC 2018 conference. As some of you know I do a weekly VLOG on what EBTM gets up to in the Geospatial Marketing Industry. I am literally two weeks behind on this TopoDOT User Conference (#TUC18) VLOG […]
Okay, in the next ten minutes I’m going to give you some amazing tips for producing content that your audience really, really want… and how to market that content without turning them off in the process. But just before I do that, I’m going to tell you a little bit about what I learned […]
Part 1 How do I get more sales leads from my website? How to generate more visitors, which should lead to sales leads…… Ok Geospatial Marketers, let’s take a step back! First things first, what are you currently doing that brings in sales leads now (that works?) and what doesn’t work for you? […]
Can you imagine shouting about something controversial in the Survey Community to get the attention of your target audience? Rachel Barnes, editor of Marketing talks about “Is fear of offending stifling your creativity?” Click here to read her article. So, the question is, could you use this technique to get your name out there? […]
Are Resellers key for your business? Part of our remit with a lot of our clients is to help them expand their business globally and for a lot of them, the best route to do this is via resellers and partners. Over the next month or so we will release a few blogs that will […]
Shooting Videos Organisation is key Sitting in Craiglash quarry, in the highlands of Scotland in a pimped up high viz van watching our video crew setting up for a shoot is somewhat inspiring. The weather, can you believe it, is actually sunny with virtually no wind! Perfect weather to showcase the new mobile mapping system […]
Gold Nugget Series 2015 #002 – Measuring return on your marketing spend! Measuring return on your marketing spend! Listen to this blog via sound cloud here I hear this over and over and over again. “Elaine, how can we measure the money we spend on marketing?, the return on investment? ROI. Marketing is a cost!” […]
Gold Nugget Series 2015 #001 – Getting your marketing started in 2015 for Geospatial Companies LISTEN to this blog via Sound Cloud here 1. Dig out the ‘where we are going document’ if you have one. You need to know what direction you are traveling in! Why? So you don’t waste valuable resource and money, […]
How to measure which publication is getting YOU noticed! Creating a Geospatial knowledge Hub. Opening and retuning from Intergeo 2014 Just returned from Intergeo 2014, what a great show! Some very interesting things going on esp the new RiCopter from Riegl. What was interesting compared to a couple of years ago is everyone and their […]
By Elaine Ball, CEO of EBTM Growing a brand in Africa? How easy? Building up a brand within a foreign country can be extremely difficult for any business from a different country. Building a brand generally is hard work. Below are 6 tops tips to share when building your brand in Africa: 1. Find a […]