Category: Content Marketing

6 Ways to Avoid Turning Your Visitors Off You!
27.09.2016

  Okay, in the next ten minutes I’m going to give you some amazing tips for producing content that your audience really, really want… and how to market that content without turning them off in the process. But just before I do that, I’m going to tell you a little bit about what I learned […]

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Examples of how to develop sales leads
19.08.2016

  Today, Elaine shows you some examples on how to develop sales leads and highlights how some companies are doing it right! Continuing from the previous video and how market segments are important to help focus your content.  Get your content right and it will attract more people.  People with that particular problem.  The more focused […]

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Improving sales leads
19.08.2016

How to improve sales leads Short video from Elaine on how to improve sales leads.  Selling total stations?  Visualisation software?  Survey service?  Laser Scanners?  Stuff for the Geospatial Industry?  Watch this series by our founder and CEO Elaine Ball on how to improve sales.   [ctt template=”4″ link=”S63qr” via=”yes” ]To improve sales leads; 1st focus on […]

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Part 4  – How do I convert visitors to sales leads?
21.04.2016

  This is Part 4  – How do I convert visitors to sales leads? A step by step approach to converting visitors to money!   Part 1 – How do I get more sales leads from my website Part 2 – How does Social Media work in getting sales leads? Part 3 – What is content […]

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Part 3 What is content and why is content important for lead generation?
21.04.2016

  This is Part 3 of Lead Generation What is content and why is content important for lead generation? Part 1 – How do I get more sales leads from my website Part 2 – How does Social Media work in getting sales leads?   Overview Wow… this is like opening a can of worms! […]

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Part 1 How do I get more Sales Leads from my website?
04.04.2016

  Part 1 How do I get more sales leads from my website? How to generate more visitors, which should lead to sales leads……   Ok Geospatial Marketers, let’s take a step back! First things first, what are you currently doing that brings in sales leads now (that works?) and what doesn’t work for you? […]

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Need advice on your Geospatial Marketing?
04.04.2016

  Need advice on your Geospatial Marketing? Want to discuss some of your issues or how to do something specific? Just need to review what you are doing in your Marketing? EBTM’s latest package is focused to ‘get you going’ and give you support without any commitment of retainers.  If you have people in house but need some […]

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Are you missing your mojo?
12.11.2015

Why Industrial Marketers must put some spice into their content!   Ok Doug Kessler, I’m doing this for you! And I’ve stolen your fun ideas! 😉   What do turtles, a bunch of B2B marketers and mojo’s have in common? A conference all about serving the customer and it is not just any customer, it […]

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10 top tips for getting customers to come to you!
08.04.2015

Website Content During my trip to Social Media Marketing World in San Diego last week, Mark Schaefer, one of the worlds top Marketing Gurus has done some extensive research on content generation.  He has predicted that the Internet is set to grow by over 500% by 2020.  Oh boy! So, for example; if we are […]

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How to measure which Geospatial Publication is getting YOU noticed!
09.10.2014

How to measure which publication is getting YOU noticed!  Creating a Geospatial knowledge Hub. Opening and retuning from Intergeo 2014 Just returned from Intergeo 2014, what a great show!  Some very interesting things going on esp the new RiCopter from Riegl.  What was interesting compared to a couple of years ago is everyone and their […]

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Business leaders of tomorrow don’t know a world without mobile
23.08.2013

by Elaine Ball The old PC will be non-existent by 2020 as more and more technical savvy kids adopt the mobile way.  Just think about this:  the next ‘generation social natives’ don’t know a world without the Internet!  They don’t know a world without a mobile phone! “think about it”  Google have announced that mobile […]

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Content Marketing! Big deal!!!?
27.06.2013

(By Elaine Ball) The big buzz in the world of B2B marketing at the moment is “content marketing”. Big deal or is it? I’m currently down at MarketingWeekLive in London: quite impressive actually, and the topic is hot here too. We all know we must write specific stuff for our specific audience. But do we […]

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