Tag: Surveying

Surveyors: How to get the most out of a tiny Marketing Budget!
17.10.2017

The “How-2-be-a-GeoMarketer” Series Part 1 – Surveyors: How to get the most out of a tiny Marketing Budget! Hey up (as we say in Yorkshire) Surveyors.  I’ve pulled together a quick guide on how to get the most out of a tiny marketing budget!  Focused at Surveyors: directors and managers of survey teams and their […]

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What’s This SEO Malarkey REALLY About?
12.04.2017

    What’s This SEO Malarkey REALLY About?   You know that sinking feeling when you dash into your local supermarket to pick something up in a hurry, and they’ve changed everything around? All you can think is: great, all I need is a carton of milk and a tin of cat food, but now […]

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Want to Become the Google of Geospatial? Why You Need a Great Brand to Beat Your Competitors
21.03.2017

  Want to Become the Google of Geospatial? Why You Need a Great Brand to Beat Your Competitors How often do you use Google on an average day? If you’re anything like me, you probably use Google Search at least a dozen times a day – it’s my default for checking or researching everything from […]

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Everything You Need To Know About Running a Successful Email Campaign
07.03.2017

I have a shameful secret. I’m almost too scared to confess it. But we’re friends, right? I can trust you…? I have – whisper it – nearly 800 unread emails in my inbox. I know, it’s terrible. I seriously need to de-clutter. But how did it get to this? Well, part of the problem is […]

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What Is Thought Leadership and Why Do I Need It?
24.01.2017

  Who do you listen to in the geospatial universe? And more importantly, WHY do you listen to them? Perhaps you get your industry news and insights from people like Anusuya Datta, Executive Editor of Geospatial World? After all, she’s an expert with years of experience writing about the sector, so she must know her […]

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The Hottest New Geospatial Marketing Trends from Intergeo 2016
24.11.2016

  “I’m wearing your pants!” Yes, that was the first thing I heard someone shout out to me when I walked into Intergeo 2016, from Daniel from Intergeo no less. Remember when I told you about the branded underwear we gave away at Geobusiness back in May? Looks like that marketing push is still going […]

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Geospatial Buying Process Grinding to a Halt? Here’s a Tried-and-Tested Way to Oil the Wheels
24.11.2016

  We talk a lot about the “buying process” or the “buyer’s journey” in Geospatial. You know, the specific set of steps that your customer takes to get from total stranger to happy customer.  The “touchpoints” they make with your brand. How your selling strategy intersects with their buying cycles and blah blah blah. Or, […]

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The Ginormous Marketing Mistake that Everyone in Your Industry is Making
31.10.2016

Remember when the I Heart NY design first came out? Way back in the 70s? Yeah, this one: Back then, this simple design was the height of cool. It was sleek, bold and totally iconic. It made designer Milton Glaser a household name. Go to New York today and you’ll still see it plastered over […]

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NEWS | EBTM go crazy with focused blogs for the Geospatial Sector Globally.
13.10.2016

  NEWS | EBTM go crazy with focused blogs for the Geospatial Sector Globally. Elaine and her merry team of Geospatial Marketing Whiz kids will be pulling together a mixture of blogs related to branding Geospatial Companies, developing Geospatial sales leads, marketing communications for the Geospatial Sector and content generators. Geospatial Marketing in Demand This […]

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Improving sales leads
19.08.2016

How to improve sales leads Short video from Elaine on how to improve sales leads.  Selling total stations?  Visualisation software?  Survey service?  Laser Scanners?  Stuff for the Geospatial Industry?  Watch this series by our founder and CEO Elaine Ball on how to improve sales.   [ctt template=”4″ link=”S63qr” via=”yes” ]To improve sales leads; 1st focus on […]

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How to measure which Geospatial Publication is getting YOU noticed!
09.10.2014

How to measure which publication is getting YOU noticed!  Creating a Geospatial knowledge Hub. Opening and retuning from Intergeo 2014 Just returned from Intergeo 2014, what a great show!  Some very interesting things going on esp the new RiCopter from Riegl.  What was interesting compared to a couple of years ago is everyone and their […]

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Challenging the way you do things, its all about change.
18.12.2013

By elaine ball, ceo, ebtm Challenging the way you do things, its all about change. Change is hard.  Business is becoming more and more challenging.  Company directors have to think differently in order to grow their businesses.  This is no exception to marketing and what I mean by marketing is the way you ‘market’ yourself.  […]

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