By Elaine Ball Sales follow-up, your friend or foe? With the dawn of Intergeo here and the hustle & bustle of the exhibitors getting ready for another year of excitement, a more serious note is on the horizon for the dozens of geoinformation companies wishing to entice new customers to grow their sales. “Sales follow-up” […]
by Elaine Ball The old PC will be non-existent by 2020 as more and more technical savvy kids adopt the mobile way. Just think about this: the next ‘generation social natives’ don’t know a world without the Internet! They don’t know a world without a mobile phone! “think about it” Google have announced that mobile […]
By Elaine Ball The survey industry is transforming yet again with the hype about drones or should I say UAVs. Michael Maes of @Trimble Survey (a survey company) commented, “drones are a dirty word”. He prefers the term UAS (unmanned aerial system). So, what’s the connection with “I am a survey company, why do I need Facebook?” […]
**NEWS** By Elaine Ball Need specific, to the point information on HOW to improve your marketing? Need advice on international markets? Need support in implementing a marketing and Sales strategy? Check out www.elaineball.co.uk, we have gone LIVE!! Elaine Ball Technical Marketing (EBTM) Ltd is a full-service B2B marketing consultancy with international experience providing expert knowledge […]