Tag: Social Media

I am a survey company, why do I need Facebook?
15.08.2013

By Elaine Ball The survey industry is transforming yet again with the hype about drones or should I say UAVs.  Michael Maes of @Trimble Survey (a survey company) commented, “drones are a dirty word”.  He prefers the term UAS (unmanned aerial system). So, what’s the connection with “I am a survey company, why do I need Facebook?” […]

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The POWER of a brand vs the FORCE of publicity
19.07.2013

To the excitement and now disappointment of my fans; I published me on the front cover of @Forbes magazine.

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Hanging onto that rocket!  The 3D laser scanning market is on the up up and away!
18.07.2013

By Elaine ball, a marketing perspective, 3D laser scanning market The 3D laser scanning market is changing rapidly.  We have all seen the decline is pricing with the hustle and bussell of the Faro Focus ‘frightening’ all the other manufacturers around the globe.  (The impact was phenomenal and a great change in direction).  3D Laser […]

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The corporate website?  The key to B2B companies?  The slicker the better??? Or is it?
13.07.2013

Remember not that long ago, text heavy websites that did not ‘ooozz’ creativity but provided the reader with as much information as possible.   The objective TO INFORM? Now…. fast forward to 2013 and beyond.  The corporate website MUST stay ahead of the creativity spiral! Or should it?  Let me come back to that point. The website is your hub!  […]

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Too many social whats?  I can’t do them all, its too much!
11.06.2013

Do you tweet? Do you Blog? Do you Facebook? Do you Pinterest?….. I can hear you saying; STOP!! Its too much!  “too many things and what’s the point?”  I agree there are too many.  Lucky for you I love to find the latest platforms and test them out for myself!  Below is a very short […]

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Do online crowds work for B2B companies?
24.05.2013

I’ve just read an article in The Marketer (www.themarketer.co.uk) titled Crowd Control.  Muireann Bolger explains how today’s consumers are using social media to make decisions.  People are flocking in the crowds to obtain, check and make decisions on information that has been posted on the web.  Checking if product x will work?  We have seen this with http://www.tripadvisor.co.uk.  But […]

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Networking sites? Confused? Don’t be!
09.05.2013

Networking sites? Confused? Don’t be! This blog is very interesting and gave me lots to think about.

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