Marketing Articles not to forget A GROWING list of great articles. I come across some amazing reads… and while I post a lot of these on our dedicated Geospatial Sales & Marketing Support Group on LinkedIn I’ve decided to add them to this page…. So keep you eye ball’s peeled…. Strategy & Marketing […]
Want to Become the Google of Geospatial? Why You Need a Great Brand to Beat Your Competitors How often do you use Google on an average day? If you’re anything like me, you probably use Google Search at least a dozen times a day – it’s my default for checking or researching everything from […]
“I’m wearing your pants!” Yes, that was the first thing I heard someone shout out to me when I walked into Intergeo 2016, from Daniel from Intergeo no less. Remember when I told you about the branded underwear we gave away at Geobusiness back in May? Looks like that marketing push is still going […]
Need advice on your Geospatial Marketing? Want to discuss some of your issues or how to do something specific? Just need to review what you are doing in your Marketing? EBTM’s latest package is focused to ‘get you going’ and give you support without any commitment of retainers. If you have people in house but need some […]
Can you imagine shouting about something controversial in the Survey Community to get the attention of your target audience? Rachel Barnes, editor of Marketing talks about “Is fear of offending stifling your creativity?” Click here to read her article. So, the question is, could you use this technique to get your name out there? […]
By Elaine Ball, CEO of EBTM Growing a brand in Africa? How easy? Building up a brand within a foreign country can be extremely difficult for any business from a different country. Building a brand generally is hard work. Below are 6 tops tips to share when building your brand in Africa: 1. Find a […]
Surveying from the air by remote control vs marketing in a different light By Elaine Ball, CEO of Elaine Ball Technical Marketing (EBTM) Ltd The latest buz around the surveying industry is drones (UAV or Unmanned aerial vehicles). What does that mean? Well, flying machines, which scan the ground from the sky by remote […]
By Elaine Ball This is not a plug at anyone! BUT…. I’m now long enough in the tooth to release I know quite a bit about marketing! I’ve grown up through the sales and marketing pipeline and headed up a laser manufacturing business that exported 95% of its products. I’ve tested the water in lots […]
To the excitement and now disappointment of my fans; I published me on the front cover of @Forbes magazine.
Our customers know us as one thing; our competition think we are competition but we are not and we think we are going down this path but we aren’t…. Try this: Start internally. Ask your people (in all departments) what they think the benefits of your products are. What do they think your customers thinks […]
This is a question which is hard to answer with many companies. I’m going to run over the basics for starting off. This can be used in a group or on your own. Ok…… lets keep this simple: 1. Get your hands on a large piece of paper. Write Your company name in the middle and draw […]