This is a rather touchy subject and quite controversial but its also a very important subject. You may have a great product and service. The marketing is right, you’re getting the leads, you’re slowing (and I mean slowly) growing but that’s it. Have you looked at your people? Do they get on? Are they happy? Are they the right […]
Ok, you’re a technical company with an amazing product now what do you do with it? I get asked this question all the time. “We know its good but we don’t know how to sell it?” OR “All our customers are through word of mouth but we don’t know how to sell it!” Sound familiar? Ok, here are some tips: 1. What […]
(By Elaine Ball) The big buzz in the world of B2B marketing at the moment is “content marketing”. Big deal or is it? I’m currently down at MarketingWeekLive in London: quite impressive actually, and the topic is hot here too. We all know we must write specific stuff for our specific audience. But do we […]
Getting the basics right! This seems to be quite a hot topic for many technical B2B organisations. Getting the basics right! Techy people, like yourselves love technology. Seeing a vision for the beloved product is wonderful. However… the hardest thing for technical boffins is getting it out into the marketplace. Here are some basic tips […]
Marketing has evolved over the years and B2C organisations esp FMCG know how IMPORTANT marketing is and what marketing is. (What i mean by FMCG (Fast Moving Consumer Goods) is groceries, games, toiletries etc.) Unfortunately B2B/ Technical organisation don’t. Now i’m being very ‘general’ here as there are some great B2B companies out there with […]
So where do i begin when it comes to sorting out WHO i sell to and HOW I go about doing it? You are a small design house specialising in designing and manufacturing a sensor for detecting vehicles. You are the owner and CEO with a passion and dream to get your product into the […]
What really matters in B2B selling! Great article by Steven Woods on What really matters in B2B selling. Check out this link.
Why Technology Marketing is different!. Nice (but long) slide show shown on SlideShare on Why Technology Marketing is different. This slideshow looks at why your marketing has to be specific in order for you to succeed. Check it out and let me know what you think.