Tag: Geospatial Marketing

Introducing the Content Marketing World Conference
30.03.2018

In this latest VLOG find out all about the amazing Content Marketing World Conference and how we can get you special discounts, and great hotel deals for this must attend event. If you are a geospatial marketer, surveyor and/or director this is the ultimate marketing conference that you need to go to. Find out more […]

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Diary of a Geospatial Marketer Friday 1st December 2017
01.12.2017

A Life as a Geospatial Marketer   These videos are not edited – its just a diary…. so warts and all! Especially today..   Got my butt down to Geodata in London on Thursday 30th November to mingle with the Geospatial Industry. What a nice wee conference. Loved Martyn’s (from KOREC) presentation “What Next for the […]

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Follow These 6 Steps to NAIL Your Sales Lead Generation
30.11.2017

Remember that time one of your clients bought a complete LiDAR remote sensing system on the spur of the moment? That’s right, they didn’t. BECAUSE NO ONE DOES THAT. Here in the geo-space, people think pretty damn carefully about the technology they’re going to invest in. It takes time to make a decision. A sales […]

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Diary of a Geospatial Marketer Friday 17th November 2017
17.11.2017

  A Life as a Geospatial Marketer   Another crazy week in the Elaine Ball Camp! The Get Kids into Survey Campaign has taken off and its been great to see how humble the Survey Community has been. I love this Industry and together we can show the world how exciting it is!   I […]

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Top 3 Explosive Marketing Tips for Geospatial Equipment Start-Ups
20.10.2017

  You’ve taken the plunge into starting your own business; all those tales of overnight success stories and raking in the big bucks are flying around your head. It’s great to dream big, right? But annoyingly, the ‘build it and they will come’ theory just isn’t always true. Marketing your business is essential to get […]

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9 Copywriting Tips that Really Work in the Geospatial Sector
12.05.2017

    9 Copywriting Tips that Really Work in the Geospatial Sector Take a look at this paragraph for a moment: “We empower corporations to future-proof their construction investments by leveraging site-specific seismic motion best practices that deliver tremendous value and continually delight our clients. By moving the needle on core competencies like nonlinear and […]

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Want to Become the Google of Geospatial? Why You Need a Great Brand to Beat Your Competitors
21.03.2017

  Want to Become the Google of Geospatial? Why You Need a Great Brand to Beat Your Competitors How often do you use Google on an average day? If you’re anything like me, you probably use Google Search at least a dozen times a day – it’s my default for checking or researching everything from […]

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Everything You Need To Know About Running a Successful Email Campaign
07.03.2017

I have a shameful secret. I’m almost too scared to confess it. But we’re friends, right? I can trust you…? I have – whisper it – nearly 800 unread emails in my inbox. I know, it’s terrible. I seriously need to de-clutter. But how did it get to this? Well, part of the problem is […]

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How to Leverage Your Most Powerful Marketing Resource – For FREE
14.02.2017

  You’ve seen the Wizard of Oz, right? Well, just in case it’s been a while, here’s a recap: Dorothy finds herself plonked in a strange, unfamiliar land where she picks up some equally clueless friends. They make a long and difficult journey to find a revered and supposedly all-powerful figure who can sort all […]

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How to Build Trust in Your Brand
07.02.2017

Imagine you walk into the exhibition at GEO Business 2017 this May and you see two stands in front of you advertising aerial photography and photogrammetry services.   GEO Business 2017   As it happens, these are exactly the services your company needs at the moment. And on the face of it, they seem to be […]

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What Is Thought Leadership and Why Do I Need It?
24.01.2017

  Who do you listen to in the geospatial universe? And more importantly, WHY do you listen to them? Perhaps you get your industry news and insights from people like Anusuya Datta, Executive Editor of Geospatial World? After all, she’s an expert with years of experience writing about the sector, so she must know her […]

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The Power of Videos for Developing Sales
17.01.2017

  The Power of Videos for Developing Sales Scroll through your Facebook or Instagram feed and what do you see?  Video clips. Animations. Mini-documentaries. Awareness-raising videos. Sales and demo videos. Everywhere. Click on a link to a news article or blog post in just about any field and as likely as not, there’ll be a […]

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