(By Elaine Ball) The big buzz in the world of B2B marketing at the moment is “content marketing”. Big deal or is it? I’m currently down at MarketingWeekLive in London: quite impressive actually, and the topic is hot here too. We all know we must write specific stuff for our specific audience. But do we […]
Do you tweet? Do you Blog? Do you Facebook? Do you Pinterest?….. I can hear you saying; STOP!! Its too much! “too many things and what’s the point?” I agree there are too many. Lucky for you I love to find the latest platforms and test them out for myself! Below is a very short […]
Well i’ve just landed in Yorkshire after a 6hrs journey from Aberdeen…. I took some advice last night from @jeffbullas the guru in Social Media. He recommended some books to read so I downloaded The Element by Ken Robinson. Since I had such a long journey I thought I would digest some new information. Wow! How […]