What is The Geospatial Marketing Academy (GMA)? How does it work? So you are intrigued to know a little more about GMA? To understand what The Geospatial Marketing Academy (GMA) actually is, how it works and how we support you through your journey to increase sales quickly by enhancing enquiry quality. Documented within this […]
✅ Focus on a niche (a segment of the market). For example don’t just say we do “laser scanning” or “boundary surveys”, focus on the specific areas like “Engineering firms who outsource Surveying” or “River Surveyors” like Storm Geomatics Limited who specialise on a particular segment of the surveying market. The more focused you are, […]
Even I Elaine Ball was skeptical about hiring a consultant! “Anyone who promises to change your Geospatial business by taking your hard earned dosh is worthy of close attention, even if I say so myself” Elaine Ball I’m naturally open minded to most things but the older I get the more skeptical I become!?! Is […]
Contract award announcement Elaine Ball Technical Marketing Ltd (EBTM) has announced that they have been awarded a contract to deliver business and marketing services by Langver Engineering, a global designer and manufacturer of curtain tensioners. Langver Engineering sells a wide range of curtain tensioners to all major coachbuilders in the UK, as well as […]
Gold Nugget Series 2015 #001 – Getting your marketing started in 2015 for Geospatial Companies LISTEN to this blog via Sound Cloud here 1. Dig out the ‘where we are going document’ if you have one. You need to know what direction you are traveling in! Why? So you don’t waste valuable resource and money, […]
Why Technology Marketing is different!. Nice (but long) slide show shown on SlideShare on Why Technology Marketing is different. This slideshow looks at why your marketing has to be specific in order for you to succeed. Check it out and let me know what you think.