Running a geospatial business of any kind isn’t meant to be easy, but it shouldn’t be terrible either. I see how many of you struggle, busting your balls for minimal profits, working all hours of the day, night, and weekends… It shouldn’t be this hard, guys. And it doesn’t have to be. Let’s make 2024 […]
Welcome to 2024, a year of uncomplicated elegance and pure delight. My word this year: “Simplicity” As we step into 2024, the mantra ‘Embracing Simplicity’ isn’t just a quaint notion; it’s a vital strategy for marketers everywhere who work for geospatial-based businesses. In a world brimming with complexity and constant change, we often find ourselves […]
Show advertisements vs own marketing? Nearly all trade shows offer their own marketing (and therefore advertising) services as it is a great way to automatically gain the eyes of the attendees! However, this comes at quite a hefty cost. We at Elaine Ball Ltd are here to discuss other methods which might involve a bit […]
Getting your ducks in a row 25th February Warming up Sheep Land (the Yorkshire Dales, England) Welcome to the 10th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A big hello to Charlie, Elizabeth, Ahmed and Holly. Welcome […]
Here are 5 Simple Steps for Creating a Geospatial Marketing Plan that works for you! 1.Set a goal for your marketing Example: to grow sales by 20% in the Construction market to $1m USD. The trick is FOCUS! 📋 You need a goal in order to know where you are going and what it looks like […]
In our latest VLOG we talk about the, Get Kids into Survey campaign where we will be introducing the ALL NEW Smart Cities, the latest feature in our new poster which will go to production in time for the TopoDOT User Conference TUC! This time the poster will have new characters, including the TopoDOT sponsored dog, Piggle Wiggle. With more detail included […]
When I say “killer marketing campaign” what do you think of? Billboards? Magazine spreads? Halftime ads at the Superbowl? If so, stop right there, because the only thing marketing like this will kill is your budget. Believe me, a really awesome marketing campaign is no longer about splashing as much cash as you […]
You’ve taken the plunge into starting your own business; all those tales of overnight success stories and raking in the big bucks are flying around your head. It’s great to dream big, right? But annoyingly, the ‘build it and they will come’ theory just isn’t always true. Marketing your business is essential to get your […]
Before we get started, I’d like to tell you a little story. Way back in 1955, when TVs were just starting to gain a little bit of popularity in the UK, a smart young advertising executive called Brian Palmer had a brave idea. He wanted to specialise in a new type of advertising: television […]
Are you secretly suspicious of social media? Feel like geospatial doesn’t lend itself to the digital space? Can’t see your clients warming to your attempts to reach out online? These 5 thought-leading bloggers are about to change your mind. Viveka Von Rosen Who is She? A huge influence on B2B […]
Fly high with a UAV? Should I invest in a UAV? At University I learnt about ‘Porters 5 Forces’, we have all been there and bought the management t-shirt! Blah blah blah My eyes glaze over! However…….. reading Valerie King’s latest news piece on UAVs in geodatapoint (February 2016) the subject is […]
By Elaine Ball Would like to export, but don’t know where to begin? As a business owner, director or marketer, its sometimes very daunting the thought of exporting your beloved product. However it doesn’t have to be. Here are 6 key things to check out! 1). Join a group on LinkedIn Yes its that’s easy! […]