Getting your ducks in a row 25th February Warming up Sheep Land (the Yorkshire Dales, England) Welcome to the 10th edition of the Geospatial Marketing Academy Newsletter – a fortnightly newsletter by me, Elaine Ball, on all the stuff that matters – geospatial marketing, life! A big hello to Charlie, Elizabeth, Ahmed and Holly. Welcome […]
Here are 5 Simple Steps for Creating a Geospatial Marketing Plan that works for you! 1.Set a goal for your marketing Example: to grow sales by 20% in the Construction market to $1m USD. The trick is FOCUS! 📋 You need a goal in order to know where you are going and what it looks like […]
In our latest VLOG we talk about the, Get Kids into Survey campaign where we will be introducing the ALL NEW Smart Cities, the latest feature in our new poster which will go to production in time for the TopoDOT User Conference TUC! This time the poster will have new characters, including the TopoDOT sponsored dog, Piggle Wiggle. With more detail included […]
When I say “killer marketing campaign” what do you think of? Billboards? Magazine spreads? Halftime ads at the Superbowl? If so, stop right there, because the only thing marketing like this will kill is your budget. Believe me, a really awesome marketing campaign is no longer about splashing as much cash as you […]
You’ve taken the plunge into starting your own business; all those tales of overnight success stories and raking in the big bucks are flying around your head. It’s great to dream big, right? But annoyingly, the ‘build it and they will come’ theory just isn’t always true. Marketing your business is essential to get your […]
Before we get started, I’d like to tell you a little story. Way back in 1955, when TVs were just starting to gain a little bit of popularity in the UK, a smart young advertising executive called Brian Palmer had a brave idea. He wanted to specialise in a new type of advertising: television […]
Are you secretly suspicious of social media? Feel like geospatial doesn’t lend itself to the digital space? Can’t see your clients warming to your attempts to reach out online? These 5 thought-leading bloggers are about to change your mind. Viveka Von Rosen Who is She? A huge influence on B2B […]
Fly high with a UAV? Should I invest in a UAV? At University I learnt about ‘Porters 5 Forces’, we have all been there and bought the management t-shirt! Blah blah blah My eyes glaze over! However…….. reading Valerie King’s latest news piece on UAVs in geodatapoint (February 2016) the subject is […]
By Elaine Ball Would like to export, but don’t know where to begin? As a business owner, director or marketer, its sometimes very daunting the thought of exporting your beloved product. However it doesn’t have to be. Here are 6 key things to check out! 1). Join a group on LinkedIn Yes its that’s easy! […]
By Elaine Ball This is not a plug at anyone! BUT…. I’m now long enough in the tooth to release I know quite a bit about marketing! I’ve grown up through the sales and marketing pipeline and headed up a laser manufacturing business that exported 95% of its products. I’ve tested the water in lots […]
This is a question which is hard to answer with many companies. I’m going to run over the basics for starting off. This can be used in a group or on your own. Ok…… lets keep this simple: 1. Get your hands on a large piece of paper. Write Your company name in the middle and draw […]