Tag: B2B Marketing

Diary of a Geospatial Marketer 18th March 2018
30.03.2018

In our latest VLOG we talk about the, Get Kids into Survey campaign where we will be introducing the ALL NEW Smart Cities, the latest feature in our new poster which will go to production in time for the TopoDOT User Conference TUC! This time the poster will have new characters, including the TopoDOT sponsored dog, Piggle Wiggle. With more detail included […]

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How to Market Your Geospatial Company on a Tiny Budget
27.11.2017

When I say “killer marketing campaign” what do you think of? Billboards? Magazine spreads? Halftime ads at the Superbowl?     If so, stop right there, because the only thing marketing like this will kill is your budget. Believe me, a really awesome marketing campaign is no longer about splashing as much cash as you […]

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Top 3 Explosive Marketing Tips for Geospatial Equipment Start-Ups
20.10.2017

  You’ve taken the plunge into starting your own business; all those tales of overnight success stories and raking in the big bucks are flying around your head. It’s great to dream big, right? But annoyingly, the ‘build it and they will come’ theory just isn’t always true. Marketing your business is essential to get […]

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Easy Ways to Get Management on Board with Facebook
12.12.2016

Before we get started, I’d like to tell you a little story. Way back in 1955, when TVs were just starting to gain a little bit of popularity in the UK, a smart young advertising executive called Brian Palmer had a brave idea.   He wanted to specialise in a new type of advertising: television […]

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5 Social Media Bloggers Every Geospatial Company Should Follow
04.10.2016

  Are you secretly suspicious of social media?   Feel like geospatial doesn’t lend itself to the digital space? Can’t see your clients warming to your attempts to reach out online? These 5 thought-leading bloggers are about to change your mind.     Viveka Von Rosen   Who is She? A huge influence on B2B […]

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Fly high with a UAV?  Should I invest?
22.02.2016

  Fly high with a UAV? Should I invest in a UAV?   At University I learnt about ‘Porters 5 Forces’, we have all been there and bought the management t-shirt! Blah blah blah My eyes glaze over! However……..   reading Valerie King’s latest news piece on UAVs in geodatapoint (February 2016) the subject is […]

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Would like to EXPORT? Not sure where to start!
28.08.2013

By Elaine Ball Would like to export, but don’t know where to begin? As a business owner, director or marketer, its sometimes very daunting the thought of exporting your beloved product.  However it doesn’t have to be.  Here are 6 key things to check out! 1). Join a group on LinkedIn Yes its that’s easy!  […]

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NO MORE dross!  Bring on the UK thought leaders in B2B Marketing!
25.07.2013

By Elaine Ball This is not a plug at anyone!  BUT…. I’m now long enough in the tooth to release I know quite a bit about marketing!  I’ve grown up through the sales and marketing pipeline and headed up a laser manufacturing business that exported 95% of its products.  I’ve tested the water in lots […]

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Where to start when you want to grow!
09.05.2013

This is a question which is hard to answer with many companies.  I’m going to run over the basics for starting off.  This can be used in a group or on your own. Ok…… lets keep this simple: 1. Get your hands on a large piece of paper.  Write Your company name in the middle and draw […]

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